Articles

Harnessing the Power of Social Media to Influence Purchasing Decisions

In the digital age, social media has transformed from a platform for casual interactions into a powerful tool that influences purchasing decisions across various industries.…

Why Technical SEO is Vital to Your Content Marketing Strategy

It’s critical to develop your website with your end-users in mind. You want to make it easy for them to find and explore information about…

Know Your Audience: A Battleship-inspired Strategy

As a kid, my first real exposure to strategy was in the game Battleship. It’s a simple game with easy setup and rules, but what…

Google Ads Spring Cleaning: Pausing Low-Activity Keywords to Sharpen Your Focus

Google Ads is about to get a little tidier. Starting June 2024, they'll be giving your account a spring cleaning by automatically pausing keywords that…

Mastering Social Selling with LinkedIn Sales Navigator

Social selling has revolutionized the way businesses approach sales, allowing professionals to leverage social networks to find and engage prospects. Social selling has recently been…

What Does It Mean to Nurture a Customer?

Starting and then strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Let’s…

Why, Where and How: Email Marketing Strategies for Success

The first email was sent in 1971. Since then, the number of daily email users has grown to an expected 4.6 billion users by 2025.…

Ad Group Organization in PPC Campaigns: A Comprehensive Guide

As marketers, we're constantly striving to reach the right audience with the right message at the right time. In the realm of paid search advertising,…

Measuring ROI with HubSpot: Demonstrating Marketing Impact

In the fast-paced world of digital marketing, proving Return on Investment (ROI)  is vital for validating marketing efforts and budget allocation. Yet, accurately measuring ROI…

Understanding Form Spam

Even if you have never heard of the term “spam” before in relation to websites and email communication, you have most likely still experienced it…

Calls to Action: The Key to Website Conversions

When it comes to designing an effective website, the call to action (CTA) is a pivotal element, serving as a beacon to encourage conversions and…

Content Creation Ideas to Attract and Engage New Customers

Do you feel stuck trying to create new content without seeing the engaging results you were hoping for? Continuously producing engaging content is a challenge…

Maximizing Business Growth: The Power of Annual and Quarterly Planning

Regardless of a company’s size, planning is an essential step in growth and success. Digital marketing strategy plans serve as essential roadmaps toward growth and…

The Power of Storytelling Through Social Media

When was the last time you were so caught up in a good story that it became all you could think about? The art of…

Metrics for Tracking Customer Retention

"Your best customers are your existing customers. Retain them and you'll be rewarded with their loyalty, advocacy, and ongoing business. Acquiring new customers is important,…