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How to Budget for Growth
Greg Crabtree wrote two great books (Simple Numbers & Simple Numbers 2.0) that I continually reference when managing our business. I find these books invaluable…
Understanding Events and Key Events in Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, designed to provide a comprehensive view of user interactions across various digital touchpoints.…
Future-Proofing Your Small Business: Strategies for Long-Term Growth
Creating and growing a business using outdated sales tactics, vanity metrics, and short-term strategies will be the death of your organization. Take a look at…
The Importance of Testing Forms on Conversion Landing Pages
In the world of digital marketing, the landing page stands as a pivotal gateway between visitors and conversions. A conversion landing page is exactly what…
AI Search Stumbles: Google’s AI Overviews Need Work
Search engines are the cornerstones of our digital world, and Google, the current king (at the moment) of search, has been constantly trying to innovate…
Digital Advertising Fraud and How to Fight Back
When you log into Google Analytics and see that your new ad campaign has an unbelievable amount of clicks and impressions, it’s hard not to…
Harnessing the Power of Social Media to Influence Purchasing Decisions
In the digital age, social media has transformed from a platform for casual interactions into a powerful tool that influences purchasing decisions across various industries.…
Why Technical SEO is Vital to Your Content Marketing Strategy
It’s critical to develop your website with your end-users in mind. You want to make it easy for them to find and explore information about…
Know Your Audience: A Battleship-inspired Strategy
As a kid, my first real exposure to strategy was in the game Battleship. It’s a simple game with easy setup and rules, but what…
Google Ads Spring Cleaning: Pausing Low-Activity Keywords to Sharpen Your Focus
Google Ads is about to get a little tidier. Starting June 2024, they'll be giving your account a spring cleaning by automatically pausing keywords that…
Mastering Social Selling with LinkedIn Sales Navigator
Social selling has revolutionized the way businesses approach sales, allowing professionals to leverage social networks to find and engage prospects. Social selling has recently been…
What Does It Mean to Nurture a Customer?
Starting and then strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Let’s…
Why, Where and How: Email Marketing Strategies for Success
The first email was sent in 1971. Since then, the number of daily email users has grown to an expected 4.6 billion users by 2025.…
Ad Group Organization in PPC Campaigns: A Comprehensive Guide
As marketers, we're constantly striving to reach the right audience with the right message at the right time. In the realm of paid search advertising,…
Measuring ROI with HubSpot: Demonstrating Marketing Impact
In the fast-paced world of digital marketing, proving Return on Investment (ROI) is vital for validating marketing efforts and budget allocation. Yet, accurately measuring ROI…
