Articles
Why you don't need to be on every social platform

Why You Don’t Need to Be on Every Social Media Platform (and What to Focus On Instead)

You’ve probably heard that your business “needs to be everywhere,” or you’ve been asked, “How are you not on [insert new social media platform here]?”…

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NC social media summit

What We Learned at the 2025 North Canton Social Media Summit

In April, I had the opportunity to moderate the North Canton Social Media Summit, hosted by the North Canton Chamber of Commerce. It was a…

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Digital marketing for manufacturing

Digital Marketing Strategies for the Manufacturing Industry

Digital marketing has become essential for growth in nearly every industry, including manufacturing. As industrial buyers increasingly rely on online research to guide their purchasing…

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Modern Leadership Best Practices

10 Takeaways from The 2025 Persistent Leadership Conference

I recently enjoyed attending the Persistent Leadership Conference last week, presented by Leadership Stark County. The day was full of great advice, exercises, and discussions…

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Smarter b2b marketing

Smarter B2B Digital Marketing (Spoiler: It Actually Works!)

As a marketing agency that works with businesses of all sizes across many industries, especially B2B, we’re constantly asked what actually works when it comes…

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SEO audit takeaways

SEO Audit Takeaways

An SEO audit is a great way to do a deep dive into the health of your website. It helps identify what’s holding your site…

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BENEFITS-LOCAL-BUSINESS-PARTNERSHIPS

3 Powerful Benefits of Local Business Partnerships

Most businesses naturally focus their time and resources on proven sales and marketing tactics to bring in new customers—think networking, sales calls, ads, social media,…

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Are you ready to partner?

Are You Ready to Partner with a Digital Marketing Agency?

Establishing a robust online presence is crucial for your business’ success. Digital marketing offers endless opportunities to reach new customers, enhance brand awareness, and drive…

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Search is changing

Search Is Changing—Here’s How to Stay Ahead

Adapting to the Future of Search: Our Guide to SEO, AEO & GEO Let's face it—digital marketing can sometimes feel like you're standing on quicksand.…

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Marketing-Brief-031125

Marketing Brief: 3 Takeaways You Need to Stay Ahead This Week

Hello everyone! There’s so much news and information out there. You can’t read it all — even if it’s a short list of the best…

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5 Proven strategies to rank higher on Google

5 Proven Strategies to Rank Higher on Google

Whether you’re running a business, a blog, or an eCommerce site, showing up on the first page of Google isn’t just a goal—it’s a necessity.…

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Tariffs and a Recession Talk

Tariffs and a Recession Talk Got You Nervous?

When the economy gets shaky, businesses start looking for ways to cut costs. And all too often, marketing is the first thing on the chopping…

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Marketing-Brief-022425

Marketing Brief: 3 Takeaways You Need to Stay Ahead This Week

Hello everyone. Happy Monday! There's so much news and information out there and we can't read it all -- even if it's a short list…

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Digital Marketing Tips to Boost Online Presence

5 Digital Marketing Tips to Boost Your Online Presence

You know digital marketing is important, but how do you get your business to thrive online? In today's digital landscape, having a strong online presence…

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Benefits of a responsive website

The Benefits of a Responsive Website

Website design has evolved significantly since the early days of the internet. Not only have there been countless improvements in how sites function, but websites…