Articles

Fixing the Marketing Math 

From a Recovering CPA Who Still Loves a Good Spreadsheet "Half the money I spend on advertising is wasted; the trouble is, I don't know…

Keeping Your Content Aligned With Changing Search Trends

Online habits are constantly changing. That’s why it is so important to understand how your audience is using new tools and finding your business in…

How to Build Brand Awareness with PPC Advertising

Brand awareness is crucial for any business growth. Pay-per-click (PPC) advertising is a great tool for leads and sales, but should not be overlooked for…

Tips for Using AI for Content Creation

AI is changing the game for digital marketers, making it easier than ever to brainstorm ideas, write copy, and fine-tune campaigns. But with so many…

How to Be Creative on Social Media (Especially when you’re “not” a creative person)

Many business leaders believe that they’re not creative. Instead, they see themselves as only analytical or “left brained”. Hopefully this blog post will challenge that…

Is Your Digital Marketing Strategy Effective?

Maybe you have a digital marketing strategy in place already, or you’re just starting to consider setting a strategy… but you’ve got a big question:…

Clarity Breaks: Why Every Business Leader Needs Time to Think

If you’re anything like me, your calendar is a maze of deadlines, meetings, and back‑to‑back Q3 objectives—tasks that matter, but too often keep you lost…

The Search Landscape Has Changed (And Your Strategy Should Too)

Here's the reality: SEO isn't dead, but it's nothing like it was five years ago. If you're running a B2B service business, whether you're manufacturing…

Digital Marketing for Small Businesses: Where to Start (and What Actually Works)

Running a small business is no small feat. You're likely wearing multiple hats, juggling limited resources, and doing your best to stand out in a…

Agency or AI: Why Hire a Digital Marketing Agency for Help

Yes, I Use AI and I Still Believe in Hiring Experts I’ll be the first to admit I’m no stranger to having ChatGPT in my…

What to Expect When You Hire a Digital Marketing Agency

Hiring a digital marketing agency is a strategic move that connects your business with experts who understand how to drive online growth. Whether you're looking…

What to Do When You Don’t Have a Marketing Team

Let’s say what nobody else wants to say out loud: You know marketing is important. But you’re already juggling 57 other things. Hiring a full…

Digital Marketing: It Starts With SEO

When we think about effective marketing, our minds are often drawn to a funny Super Bowl commercial or a clever meme being used for advertising…

Ethical Web Design: Dark Patterns, Consent, and Doing Better

Web design isn’t just about pretty pixels, it’s about trust. In this post, I’ll walk you through what dark patterns are, why they hurt user…

How SEO and AI Can Fuel Your Lead Generation Efforts

Search Engine Optimization (SEO) has been a foundational element in marketing for years, and most business professionals have seen the benefits of implementing this strategy.…