Filter By:
Articles
The Search Landscape Has Changed (And Your Strategy Should Too)
Here's the reality: SEO isn't dead, but it's nothing like it was five years ago. If you're running a B2B service business, whether you're manufacturing…
Digital Marketing for Small Businesses: Where to Start (and What Actually Works)
Running a small business is no small feat. You're likely wearing multiple hats, juggling limited resources, and doing your best to stand out in a…
Agency or AI: Why Hire a Digital Marketing Agency for Help
Yes, I Use AI and I Still Believe in Hiring Experts I’ll be the first to admit I’m no stranger to having ChatGPT in my…
What to Expect When You Hire a Digital Marketing Agency
Hiring a digital marketing agency is a strategic move that connects your business with experts who understand how to drive online growth. Whether you're looking…
What to Do When You Don’t Have a Marketing Team
Let’s say what nobody else wants to say out loud: You know marketing is important. But you’re already juggling 57 other things. Hiring a full…
Digital Marketing: It Starts With SEO
When we think about effective marketing, our minds are often drawn to a funny Super Bowl commercial or a clever meme being used for advertising…
Ethical Web Design: Dark Patterns, Consent, and Doing Better
Web design isn’t just about pretty pixels, it’s about trust. In this post, I’ll walk you through what dark patterns are, why they hurt user…
How SEO and AI Can Fuel Your Lead Generation Efforts
Search Engine Optimization (SEO) has been a foundational element in marketing for years, and most business professionals have seen the benefits of implementing this strategy.…
Digital Transformation for Manufacturers: A Leadership Playbook
It Feels Like 1994 Again I remember 1994 like it was yesterday. A time when people were proudly tossing around brand new terms like "World…
How Pay Per Click Advertising Can Help You Drive Qualified Traffic
In today’s crowded digital landscape, getting more people to visit your website isn’t the hard part — it’s getting the right people. Whether you’re a…
Why Smart B2B Marketers Still Bet Big on Whitepapers
One of the most misunderstood and underrated tools in business-to-business (B2B) marketing is the whitepaper. While other forms of content may seem to generate leads…
Why You Don’t Need to Be on Every Social Media Platform (and What to Focus On Instead)
You’ve probably heard that your business “needs to be everywhere,” or you’ve been asked, “How are you not on [insert new social media platform here]?”…
What We Learned at the 2025 North Canton Social Media Summit
In April, I had the opportunity to moderate the North Canton Social Media Summit, hosted by the North Canton Chamber of Commerce. It was a…
Digital Marketing Strategies for the Manufacturing Industry
Digital marketing has become essential for growth in nearly every industry, including manufacturing. As industrial buyers increasingly rely on online research to guide their purchasing…
10 Takeaways from The 2025 Persistent Leadership Conference
I recently enjoyed attending the Persistent Leadership Conference last week, presented by Leadership Stark County. The day was full of great advice, exercises, and discussions…
