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Speak the Language of the Consumer: Application vs. Product Marketing

By Tom Murphy - Online Marketing Strategist, Sanctuary Marketing Group Now in the year 2011, it’s a pretty safe bet that nearly every company has…

Top Web Site Design Tactics Online Marketers Employ

A recent poll by MarketingSherpa reveals where many online B2B (Business-to-Business) Marketers are finding the most success with their web design and marketing tactics. The…

Social Media: Advertising vs. Customer Engagement

These days, the question should not be whether or not you should be using social media marketing, but how much you should be using and…

Sanctuary Marketing Group’s Guide to Facebook Advertising

Among social media networks, Facebook and, to a slightly lesser degree, Twitter are the kings. While it is true that there are countless other social…

In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites…

Six Steps to Transform Your Digital Marketing Efforts in 90 Days

As business leaders, we're all working to increase sales. Given the confidence and a practical approach, we'll invest the time and resources on those activites…