seo

How to Evaluate SEO Providers & Avoid the Sketchy Ones

The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around…

5 Sketchy SEO Tactics

Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over…

Digital Marketing Planning: How To Create An Editorial Calendar

Perhaps the biggest challenges in launching an inbound marketing campaign as part of your Digital Marketing Strategy, is coming to grips with  the sheer volume…

Speak the Language of the Consumer: Application vs. Product Marketing

By Tom Murphy - Online Marketing Strategist, Sanctuary Marketing Group Now in the year 2011, it’s a pretty safe bet that nearly every company has…

Top Web Site Design Tactics Online Marketers Employ

A recent poll by MarketingSherpa reveals where many online B2B (Business-to-Business) Marketers are finding the most success with their web design and marketing tactics. The…

How will the shift in news consumption affect your digital marketing efforts?

The dynamics of mass market advertising are forever changed. We have to accept that. According to a 2011 Pew Research Study, the Internet is slowly…

In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites…

Six Steps to Transform Your Digital Marketing Efforts in 90 Days

As business leaders, we're all working to increase sales. Given the confidence and a practical approach, we'll invest the time and resources on those activites…

Keyword Research Using Google Insights for Search

It can't be overstated, keywords are extremely important as you build and execute your SEO and digital marketing strategy. The right keywords allow you to…

The decline of the meta tag

Many people who have a website or have spent any time trying to understand online marketing and SEO have come across the vague term "meta…

Keyword research for SEO and online marketing

We were meeting with a client today and the subject was SEO and keyword research for a lot of the meeting. During the meeting, I…

Pay Per Click vs. SEO

Of the two major online marketing opportunities on the web, which one is the "best bet"? Many people struggle with this question and I believe…

10 Reasons why SEO takes time and an ongoing investment

(Updated 1/2022) “The strongest of all warriors are these two — Time and Patience.” – Leo Tolstoy To rank your website in the search engines…

What is SEO?

For those of you inquisitive individuals doing a search on this elusive, confusing term, I thought I would offer up my interpretation of what exactly…