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Social Media: Advertising vs. Customer Engagement
These days, the question should not be whether or not you should be using social media marketing, but how much you should be using and…
Sanctuary Marketing Group’s Guide to Facebook Advertising
Among social media networks, Facebook and, to a slightly lesser degree, Twitter are the kings. While it is true that there are countless other social…
Is It Time for Your Business To Include Mobile Marketing In Your Digital Marketing Strategy?
Digital marketing has continuously changed and evolved. Smart marketers are the ones who are able to keep up with what the market wants and needs…
In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market
A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites…
Six Steps to Transform Your Digital Marketing Efforts in 90 Days
As business leaders, we're all working to increase sales. Given the confidence and a practical approach, we'll invest the time and resources on those activites…
Cool Digital Marketing Ideas for the Local Business Owner
As a local website developer serving the Akron, Canton, & Cleveland areas, we specialize in developing & executing digital marketing strategies. In general, those strategies…
Keyword Research Using Google Insights for Search
It can't be overstated, keywords are extremely important as you build and execute your SEO and digital marketing strategy. The right keywords allow you to…
Everything I needed to know about Social Media I learned from Dale Carnegie
If you're like me, you've got limited time, limited attention and limited resources. If I'm going to invest my time in something, I want it…
Creative internet marketing
If you're a small business trying to succeed online, here is something to ponder. I was listening to Seth Godin the other day and he…
20 ideas to promote a local website
Driving real traffic to your site these days is a never ending battle that most people think is beyond their reach if they don’t spend…
Keyword Research – Advice on getting started
If you're a beginner you may be wondering where you start with all this business of SEO. Do you start by writing quality content around…
How to write an effective press release
Online press releases have become an integral part of online marketing and SEO. Not only can you use this affordable and effective method to get…
7 Top Reasons to Use Email Marketing Campaigns
Email marketing is one of the best ways to promote yourself and your business, whether you have a brick-and-mortar store or a strictly online business.…
Using WordPress as a content management system
At Sanctuary Marketing Group we've become very fond of the Wordpress software platform. It's a valuable and affordable tool for our clients and we are…
E-Commerce
8 Elements of an effective E-Commerce website As you may know, e-commerce is a big deal these days. According to comScore, $29.1bn was spent online…
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