Business Growth and Digital Marketing News & Tips 03-22-26

The tools, tips, news and advice you need to grow your business.

Most brands don’t have a content problem. They have a distribution problem.

LinkedIn’s B2B Institute found that 95% of potential buyers aren’t in-market at any given time. That means that they aren’t thinking about buying what you sell right now.

That’s why the real job of marketing isn’t just creating or advertising. It’s amplifying ideas and assets so they actually show up often enough to be remembered when the purchase decision actually happens.

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What you need to know:

Google Makes AI Shopping Easier
Google expanded its Universal Commerce Protocol with cart actions, real-time catalog data, and identity linking, making AI-assisted shopping more useful and more transactional. For retailers, cleaner feeds and loyalty integrations are becoming more important because product data now shapes visibility inside AI shopping flows. Read More

Demand Gen Gets a Creative Boost
Google’s March Demand Gen update adds Veo-generated video variations, creator partnership boosts, and follow-on-views optimization. That gives marketers more ways to scale creative quickly while tying creator content and YouTube engagement more directly to performance. Read More

OpenAI Tests an Ads Manager
Search Engine Land reports OpenAI is testing an Ads Manager as ChatGPT’s ad business begins to take shape. If that expands, marketers may need to rethink search and paid media strategy around AI assistants, not just traditional ad platforms. Read More

Google’s Discover Shakeup Is Done
Google’s February Discover core update finished rolling out after about 22 days, marking the first public Discover-only core update. Brands and publishers that depend on Discover traffic should now monitor feed performance separately from classic search visibility. Read More

Facebook Is Paying for Creators
Meta’s new Creator Fast Track program offers guaranteed monthly payments to creators who post Reels on Facebook. That could expand creator inventory on Facebook and create new partnership opportunities for brands that want more short-form supply outside TikTok and Instagram. Read More

LinkedIn Doubles Down on B2B Video
LinkedIn introduced new creator sponsorships, broader BrandLink options, and more flexible CTV buying to help B2B marketers scale trusted video reach. That gives demand gen teams more ways to combine professional creators with premium distribution and measurable business outcomes. Read More

AI Measurement Has a Trust Problem
IAB’s 2026 State of Data report says signal loss, fragmented data, and platform optimization are making it harder to connect media exposure to outcomes with confidence. The practical takeaway is to simplify KPIs, compare models more carefully, and invest in measurement that can withstand privacy pressure. Read More

Platform Speed Still Wins Conversion
Shopify’s latest platform modernization guidance makes the case that simplifying the commerce stack and reducing checkout friction can lift conversion fast. For growth-focused brands, fixing site and checkout fundamentals may unlock more revenue than squeezing one more point from acquisition campaigns. Read More

AI Analytics Are Reaching Operators
Shopify’s new AI analytics guide shows how predictive, prescriptive, and cognitive analytics are moving beyond data teams and into day-to-day business use. That matters because marketing teams can use AI faster for trend-spotting, forecasting, and decision support instead of waiting on static reports. Read More

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WEBSITES

Websites are at the Center of Your Strategy

Many companies invest in digital marketing tactics like social media, email campaigns, and paid advertising. But without a strong website at the center of those efforts, those tactics often struggle to produce meaningful results. Read More

STRATEGY

Non-Profit Strategy Tips

We know you’re doing a million things, and digital marketing probably isn’t at the top of your list today… but we’re hoping to give you a few quick, practical tips you can actually use to strengthen your digital marketing strategy. Read More

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