On June 25, 2020 Google announced expanding access to its Business Messages in Maps and Search. While they were at it, Google also announced new feature enhancements as well. When 75% of consumers report that they prefer to engage with a brand over private messaging channels versus traditional channels, this change matters for your business.
What are Business Messages from Google?
According to developers.google.com, Business Messages is a mobile conversational channel that combines entry points on Google Maps, Search, and brand websites to create rich, asynchronous messaging experiences that delight customers and drive business.
Don’t get intimidated by this explanation of Business Messages from Google Developers. In short, it’s a way for businesses to directly connect to consumers via Maps and Search.
If it sounds familiar, it should. In 2018, Google added a new way in maps to directly contact stores through messages, but it was only available in limited regions and for limited business types. Now, this comprehensive messaging solution is available across Android devices and through Maps on iOS.
More and easier ways for consumers to connect, sign me up, right?
What are the new Business Messages Features?
To further drive ease of purchase, brand loyalty and easier connection with customer support, Business Messages is doing more than just expanding availability. Extra functionality has been added to Business Messages, including:
- Smart replies to frequently asked questions
- Customizable welcome messages
- Visual product carousels within the messaging experience
- Connection with a live agent
How you can access Business Messages
Business messages are currently available in English. Depending on your comfort level with implementation, there are multiple alternatives for integration.
- Brands and messaging partners can sign up to access the Business Messages API and developer documentation.
- Google also has partners ready to help brands optimize their messaging flow with engaged customers.
- Businesses can also still manage messaging through Google My Business.
Interested in Implementing Business Messages?
At Sanctuary, we understand that even with streamlined implementation guides for something like Business Messages, it’s hard to find the time to roll out everything you want to for your business.
That’s why we’re here. Contact us today for help in using Business Messages to reach your consumers.
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