About Lauren Zils

Ethical Web Design: Dark Patterns, Consent, and Doing Better

Web design isn’t just about pretty pixels, it’s about trust. In this post, I’ll walk you through what dark patterns are, why they hurt user…

Digital Marketing Strategies for the Manufacturing Industry

Digital marketing has become essential for growth in nearly every industry, including manufacturing. As industrial buyers increasingly rely on online research to guide their purchasing…

How AI is Changing the Digital Marketing World & How You Can Leverage It

As technology advances and digital transformation accelerates, artificial intelligence (AI) is becoming an indispensable part of the marketing landscape. Whether it's optimizing customer interactions or…

Should you Partner with a Digital Marketing Agency for your Social Media Marketing?

Social media marketing is an important part of the digital marketing landscape. Around 75% of internet users utilize social media to research products and services…

Data-Driven Marketing: How Analytics Can Propel Your Business Growth

In a data-rich world, successful marketing goes beyond intuition; it’s driven by insights into customer behaviors, preferences, and trends. Data-driven marketing allows businesses to create…

If You Aim at Nothing, You Will Hit It Every Time: Critical Goals for Measuring Marketing Success 

The quote in the headline was made famous by World War II veteran turned motivational speaker, Zig Ziglar. In one of his many famous speeches,…

How to Boost Your Local Business: The Ultimate Guide to Local SEO

Having a robust online presence is essential for any business, especially small local businesses that rely on those in their community. Local search engine optimization…

Why Technical SEO is Vital to Your Content Marketing Strategy

It’s critical to develop your website with your end-users in mind. You want to make it easy for them to find and explore information about…

Measuring ROI with HubSpot: Demonstrating Marketing Impact

In the fast-paced world of digital marketing, proving Return on Investment (ROI)  is vital for validating marketing efforts and budget allocation. Yet, accurately measuring ROI…

Content Creation Ideas to Attract and Engage New Customers

Do you feel stuck trying to create new content without seeing the engaging results you were hoping for? Continuously producing engaging content is a challenge…

Evolving and Navigating Future SEO Trends and Tactics

The world of digital marketing heavily relies on the implementation of effective SEO strategies. In today's highly competitive online landscape, businesses rely on SEO to…

Utilizing GA4 for Enhanced Customer Journey Analysis

Google Analytics (GA4) is an advanced web analytics platform created by Google. If you're new to the idea of using a tool to analyze data,…

Measuring SEO Success: Key Metrics to Track and Analyze

In 2023, there are a staggering 1.13 billion websites on the internet, but only about 200 million are actively used. Regardless, that’s a LOT of…

How to Find and Understand Your Ideal Audience

When you boil it down, the entire goal of digital marketing is to find your audience out there on the web. If you can find…

A Simplification of the New GA4 Features

As the gradual shift from Universal Analytics (UA) to GA4 continues to progress, plenty of website owners and managers are a bit confused about what…