About Lauren Zils

If You Aim at Nothing, You Will Hit It Every Time: Critical Goals for Measuring Marketing Success 

The quote in the headline was made famous by World War II veteran turned motivational speaker, Zig Ziglar. In one of his many famous speeches,…

Why Technical SEO is Vital to Your Content Marketing Strategy

It’s critical to develop your website with your end-users in mind. You want to make it easy for them to find and explore information about…

Evolving and Navigating Future SEO Trends and Tactics

The world of digital marketing heavily relies on the implementation of effective SEO strategies. In today's highly competitive online landscape, businesses rely on SEO to…

A Simplification of the New GA4 Features

As the gradual shift from Universal Analytics (UA) to GA4 continues to progress, plenty of website owners and managers are a bit confused about what…

How to Position Your Business in the Right Light

One of the key aspects of being successful with any business venture is positioning. It’s not always good enough to bring a quality product or…

Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App

The navigational capability of mobile smartphones is one of the features that have caused these devices to play such a major role in modern life.…

How to Get Started with SMS Marketing

As a marketer, your primary objective is to put the right message in front of the right people at the right time. If you can…

Customer Perceived Value: What Is It and Why Is It Important?

Serving customers is what business is all about. No matter what type of business you are in, there is sure to be some customer that…

How to Improve Conversion Rates on a Promotional Landing Page

Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…

How to improve communication when hiring

Staying top of mind during the hiring process and even post-interview is extremely important to successfully hire great people these days. Approach communication with a…

Click-Through Rates: Benchmarks + How to Increase CTR

For a digital marketer, click-through rate is one of the fundamental metrics that will be used in many different applications. It’s hard to talk about…

The benefits of working with a professional marketing strategist

What can a professional marketing strategist do to help you grow your company? Listen to Lauren explain why she loves her role, how she helps…

Hiring and The Great Skills Divide – What to know and what to do about it when hiring

Because baby boomers are leaving and millennials are just getting started in the workforce, companies are having trouble filling positions that require a certain level…

The basics of hiring using digital marketing

Nothing is working. You’re trying to be creative and do everything big and great with your hiring activities, but have you covered the basics of…

Using digital marketing to hire

Today we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led by our Director…