Customer value

Customer Perceived Value: What Is It and Why Is It Important?

Serving customers is what business is all about. No matter what type of business you are in, there is sure to be some customer that…

Website success landing page conversion rates

How to Improve Conversion Rates on a Promotional Landing Page

Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…


How to improve communication when hiring

Staying top of mind during the hiring process and even post-interview is extremely important to successfully hire great people these days. Approach communication with a…

Click Through Rates

Click-Through Rates: Benchmarks + How to Increase CTR

For a digital marketer, click-through rate is one of the fundamental metrics that will be used in many different applications. It’s hard to talk about…


The benefits of working with a professional marketing strategist

What can a professional marketing strategist do to help you grow your company? Listen to Lauren explain why she loves her role, how she helps…


Hiring and The Great Skills Divide – What to know and what to do about it when hiring

Because baby boomers are leaving and millennials are just getting started in the workforce, companies are having trouble filling positions that require a certain level…

The basics of hiring using digital marketing

The basics of hiring using digital marketing

Nothing is working. You’re trying to be creative and do everything big and great with your hiring activities, but have you covered the basics of…


Using digital marketing to hire

Today we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led by our Director…


Video Podcast – How digital marketing can help with hiring and retention

View on YouTube Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of…

Inbound marketing - organic traffic

Organic Traffic is Down… Now What?

Building up a website to the point that it earns a significant flow of ongoing organic traffic is no easy task. You should feel quite…

Customer Journey Mapping

Customer Journey Mapping for a More Customized Experience

In the days before digital technologies like the internet, selling was a very personal process. As a business owner or sales professional, you worked face…


Comparing E-Commerce Platforms: WooCommerce vs. Shopify

In many ways, starting an e-commerce store has never been easier. You don’t need to build any software from scratch or create a custom system…


Nurturing Customers Throughout the Buyer’s Journey

At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're just beginning to explore…


From Keywords to Topics: Shifting your SEO Focus

The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search…


Understanding Where Your Prospect is at in the Buyer’s Journey

Some purchases happen on a whim. For example, if you are walking through the grocery store and see a freshly baked treat near the end…