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About Lauren Zils
A Simplification of the New GA4 Features
As the gradual shift from Universal Analytics (UA) to GA4 continues to progress, plenty of website owners and managers are a bit confused about what…
How to Position Your Business in the Right Light
One of the key aspects of being successful with any business venture is positioning. It’s not always good enough to bring a quality product or…
Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App
The navigational capability of mobile smartphones is one of the features that have caused these devices to play such a major role in modern life.…
How to Get Started with SMS Marketing
As a marketer, your primary objective is to put the right message in front of the right people at the right time. If you can…
Customer Perceived Value: What Is It and Why Is It Important?
Serving customers is what business is all about. No matter what type of business you are in, there is sure to be some customer that…
How to Improve Conversion Rates on a Promotional Landing Page
Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…
How to improve communication when hiring
Staying top of mind during the hiring process and even post-interview is extremely important to successfully hire great people these days. Approach communication with a…
Click-Through Rates: Benchmarks + How to Increase CTR
For a digital marketer, click-through rate is one of the fundamental metrics that will be used in many different applications. It’s hard to talk about…
The benefits of working with a professional marketing strategist
What can a professional marketing strategist do to help you grow your company? Listen to Lauren explain why she loves her role, how she helps…
Hiring and The Great Skills Divide – What to know and what to do about it when hiring
Because baby boomers are leaving and millennials are just getting started in the workforce, companies are having trouble filling positions that require a certain level…
The basics of hiring using digital marketing
Nothing is working. You’re trying to be creative and do everything big and great with your hiring activities, but have you covered the basics of…
Using digital marketing to hire
Today we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led by our Director…
Video Podcast – How digital marketing can help with hiring and retention
View on YouTube Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of…
Organic Traffic is Down… Now What?
Building up a website to the point that it earns a significant flow of ongoing organic traffic is no easy task. You should feel quite…
Customer Journey Mapping for a More Customized Experience
In the days before digital technologies like the internet, selling was a very personal process. As a business owner or sales professional, you worked face…
