Comparing E-Commerce Platforms: WooCommerce vs. Shopify

In many ways, starting an e-commerce store has never been easier. You don’t need to build any software from scratch or create a custom system…


From Keywords to Topics: Shifting your SEO Focus

The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search…


Which is More Important: Paid or Organic Efforts?

The various ways you can acquire traffic for your website can be divided up into two general categories: paid and organic. As the names would…

user-intent and keywords

Understanding User Intent When Considering Long-Tail Keywords

Targeting specific keywords has long been a central practice in search engine optimization. In fact, you could argue that keyword targeting was the original SEO…

Young man on phone | Business Messages via Google Maps and Search

Get Messages from Consumers Straight Through Google Maps & Search with Business Messages by Google

On June 25, 2020 Google announced expanding access to its Business Messages in Maps and Search. While they were at it, Google also announced new…

Add Gift Cards and Donation Links to your Google Business Profile

Purchase a Gift Card or Make a Donation Straight from Your Google My Business Profile

Due to the impact COVID-19 has had on local communities, Google has been working hard to make supporting local businesses easier. Recently, that extended beyond…

Google Shopping Ads

Visual Ad Formats are King on Google

Consider the impact of this statement on your ad strategy: 50% of online shoppers say images of the product inspire them to purchase. If your…

FAQPage Structured Data Alt

Google Officially Launches FAQ Schema

Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. According to Search Engine Journal,…

Hyper-personalization improves digital marketing results.

Hyper-personalization. It’s What the Next Era of Digital Marketing is Made of.

Despite the growing percentages of consumers who are concerned about their data privacy (86% according to Smart Insights), 72% of consumers say they will now…

Spotify Podcast Advertising begins a new wave of podcast growth. Learn more.

Everything You Need to Know About Spotify’s Expanded Ad Capabilities

Early in 2019, Spotify spent $400 million to acquire podcast companies Paracst, Gimlet and Anchor and has been busy building up a repertoire of exclusive…

Google Ad Customizer Countdown Function

Running a Sale This Spring? Create Urgency with This Sweet, New Tool!

Living in Northeast Ohio, I've heard firsthand from our brick and mortar retail clients that this winter was tough for business. You and your staff…

Beginners Guide to Keyword Research

Beginners Guide to PPC Keyword Research: 7 Steps for Keyword Selection

If you have never used Google Adwords or PPC advertising as a marketing channel before, setting up your first campaign can feel overwhelming. You're probably…

Landing Page Optimization

5 Landing Page Optimization Tips for Increased Adwords PPC Conversions

If you find yourself frequenting the business section of your local Barnes & Noble or the Business section of Amazon's Book category, you've probably heard…

Google Adwords Ad Retargeting

Improve your Small Business PPC Results with Google AdWords Ad Extensions

As a small business owner or marketing manager, you most likely have (or have often thought you should have) an active Google Adwords PPC account.…