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About Lauren Zils
Comparing E-Commerce Platforms: WooCommerce vs. Shopify
In many ways, starting an e-commerce store has never been easier. You don’t need to build any software from scratch or create a custom system…
From Keywords to Topics: Shifting your SEO Focus
The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search…
Which is More Important: Paid or Organic Efforts?
The various ways you can acquire traffic for your website can be divided up into two general categories: paid and organic. As the names would…
Understanding User Intent When Considering Long-Tail Keywords
Targeting specific keywords has long been a central practice in search engine optimization. In fact, you could argue that keyword targeting was the original SEO…
Get Messages from Consumers Straight Through Google Maps & Search with Business Messages by Google
On June 25, 2020 Google announced expanding access to its Business Messages in Maps and Search. While they were at it, Google also announced new…
Purchase a Gift Card or Make a Donation Straight from Your Google My Business Profile
Due to the impact COVID-19 has had on local communities, Google has been working hard to make supporting local businesses easier. Recently, that extended beyond…
Visual Ad Formats are King on Google
Consider the impact of this statement on your ad strategy: 50% of online shoppers say images of the product inspire them to purchase. If your…
Google Officially Launches FAQ Schema
Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. According to Search Engine Journal,…
Hyper-personalization. It’s What the Next Era of Digital Marketing is Made of.
Despite the growing percentages of consumers who are concerned about their data privacy (86% according to Smart Insights), 72% of consumers say they will now…
Everything You Need to Know About Spotify’s Expanded Ad Capabilities
Early in 2019, Spotify spent $400 million to acquire podcast companies Paracst, Gimlet and Anchor and has been busy building up a repertoire of exclusive…
Running a Sale This Spring? Create Urgency with This Sweet, New Tool!
Living in Northeast Ohio, I've heard firsthand from our brick and mortar retail clients that this winter was tough for business. You and your staff…
Beginners Guide to PPC Keyword Research: 7 Steps for Keyword Selection
If you have never used Google Adwords or PPC advertising as a marketing channel before, setting up your first campaign can feel overwhelming. You're probably…
5 Landing Page Optimization Tips for Increased Adwords PPC Conversions
If you find yourself frequenting the business section of your local Barnes & Noble or the Business section of Amazon's Book category, you've probably heard…
Improve your Small Business PPC Results with Google AdWords Ad Extensions
As a small business owner or marketing manager, you most likely have (or have often thought you should have) an active Google Adwords PPC account.…
