Strategy

Podcast Episode #98 – Clarifying Your Why, How, What, and Who for Real Growth

In business, clarity is everything. When we know why we exist, how we operate, what we offer, and who we serve, growth becomes not only…

The Search Landscape Has Changed (And Your Strategy Should Too)

Here's the reality: SEO isn't dead, but it's nothing like it was five years ago. If you're running a B2B service business, whether you're manufacturing…

Digital Marketing for Small Businesses: Where to Start (and What Actually Works)

Running a small business is no small feat. You're likely wearing multiple hats, juggling limited resources, and doing your best to stand out in a…

Agency or AI: Why Hire a Digital Marketing Agency for Help

Yes, I Use AI and I Still Believe in Hiring Experts I’ll be the first to admit I’m no stranger to having ChatGPT in my…

Podcast Episode #97 – How AI Agents and Engineers Are Changing the Way We Work

Today, we’re diving into a topic that used to feel like science fiction — but it’s already reshaping how businesses operate: AI agents and the…

What to Do When You Don’t Have a Marketing Team

Let’s say what nobody else wants to say out loud: You know marketing is important. But you’re already juggling 57 other things. Hiring a full…

Digital Transformation for Manufacturers: A Leadership Playbook

It Feels Like 1994 Again I remember 1994 like it was yesterday. A time when people were proudly tossing around brand new terms like "World…

Podcast Episode #96 – The Evolution of Google and Search Marketing – Part 2

Today we’re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of…

Podcast Episode #95 – The Evolution of Google and Search Marketing – Part 1

For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance…

Podcast Episode #94 – A Business Case for Supporting The Arts In Our Community

Today, I want to step beyond our usual business growth topics. I want to challenge every community leader to consider something a little more abstract.…

What We Learned at the 2025 North Canton Social Media Summit

In April, I had the opportunity to moderate the North Canton Social Media Summit, hosted by the North Canton Chamber of Commerce. It was a…

Digital Marketing Strategies for the Manufacturing Industry

Digital marketing has become essential for growth in nearly every industry, including manufacturing. As industrial buyers increasingly rely on online research to guide their purchasing…

10 Takeaways from The 2025 Persistent Leadership Conference

I recently enjoyed attending the Persistent Leadership Conference last week, presented by Leadership Stark County. The day was full of great advice, exercises, and discussions…

Podcast Episode #92 – The Rise of AI Agents

Let's talk about AI Agents. If you remember the movie The Matrix, an agent was considered to be a bad guy. It was a digital…

Smarter B2B Digital Marketing (Spoiler: It Actually Works!)

As a marketing agency that works with businesses of all sizes across many industries, especially B2B, we’re constantly asked what actually works when it comes…