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Strategy
Fixing the Marketing Math
From a Recovering CPA Who Still Loves a Good Spreadsheet "Half the money I spend on advertising is wasted; the trouble is, I don't know…
Keeping Your Content Aligned With Changing Search Trends
Online habits are constantly changing. That’s why it is so important to understand how your audience is using new tools and finding your business in…
Podcast Episode #101 – Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy
Marketing Brief is a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow their…
Podcast Episode #100 – Stand Out in the Scroll: How to Cut Through AI-Generated Noise
Today, we’re talking about a challenge—and an opportunity—that’s staring every marketer in the face: how to stand out on social media in a world flooded…
Podcast Episode #99 – Marketing Brief: 3 Takeaways Around How AI Has Become a Daily Habit
Welcome to Marketing Brief, a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow…
Is Your Digital Marketing Strategy Effective?
Maybe you have a digital marketing strategy in place already, or you’re just starting to consider setting a strategy… but you’ve got a big question:…
Clarity Breaks: Why Every Business Leader Needs Time to Think
If you’re anything like me, your calendar is a maze of deadlines, meetings, and back‑to‑back Q3 objectives—tasks that matter, but too often keep you lost…
Podcast Episode #98 – Clarifying Your Why, How, What, and Who for Real Growth
In business, clarity is everything. When we know why we exist, how we operate, what we offer, and who we serve, growth becomes not only…
The Search Landscape Has Changed (And Your Strategy Should Too)
Here's the reality: SEO isn't dead, but it's nothing like it was five years ago. If you're running a B2B service business, whether you're manufacturing…
Digital Marketing for Small Businesses: Where to Start (and What Actually Works)
Running a small business is no small feat. You're likely wearing multiple hats, juggling limited resources, and doing your best to stand out in a…
Agency or AI: Why Hire a Digital Marketing Agency for Help
Yes, I Use AI and I Still Believe in Hiring Experts I’ll be the first to admit I’m no stranger to having ChatGPT in my…
Podcast Episode #97 – How AI Agents and Engineers Are Changing the Way We Work
Today, we’re diving into a topic that used to feel like science fiction — but it’s already reshaping how businesses operate: AI agents and the…
What to Do When You Don’t Have a Marketing Team
Let’s say what nobody else wants to say out loud: You know marketing is important. But you’re already juggling 57 other things. Hiring a full…
Digital Transformation for Manufacturers: A Leadership Playbook
It Feels Like 1994 Again I remember 1994 like it was yesterday. A time when people were proudly tossing around brand new terms like "World…
Podcast Episode #96 – The Evolution of Google and Search Marketing – Part 2
Today we’re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of…
