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Why Your Social Posts Are Showing Up in AI Search Results (And Why That Matters)
Your potential customer isn't just searching for your company anymore on Google. They're looking at Chat GPT, Claude, Gemini, and other AI search engines. Instead…
Your Paid Social Budget Is Burning (Here’s Why)
A lot of business owners create their paid social media campaigns with the expectation that conversions will happen right off the bat. We would all…
Stop Posting. Start Connecting: The Case for Integrated Social Marketing
A brand with 50,000 followers and flat sales isn't a social media problem. It's a strategy problem. Many companies still think, "If we just grow…
A Proven Playbook to Increase Revenue with LinkedIn Ads
You're reviewing your monthly report from LinkedIn ads and start to feel the frustration boil up. The Cost Per Result (CPR) is through the roof,…
Social Media Is the New Search Engine
Gone are the days when social media was just filled with pictures of your grandparents and controversial opinions that you don’t care to read. It…
How to Be Creative on Social Media (Especially when you’re “not” a creative person)
Many business leaders believe that they’re not creative. Instead, they see themselves as only analytical or “left brained”. Hopefully this blog post will challenge that…
Why You Don’t Need to Be on Every Social Media Platform (and What to Focus On Instead)
You’ve probably heard that your business “needs to be everywhere,” or you’ve been asked, “How are you not on [insert new social media platform here]?”…
Marketing Brief: What You Need to Stay Ahead This Week
Hello everyone! There’s so much news and information out there. You can’t read it all — even if it’s a short list of the best…
Podcast Episode #90 – Personal Branding – The Artist Becoming The Art
Today, I want to take you on a bit of a journey — part cultural history, part personal branding, part reflection on how we show…
Podcast Episode #89 – Thoughts on Thought Leadership
Today, I want to talk about something that gets mentioned a lot within digital marketing and sales, but rarely unpacked in a way that feels…
Marketing Brief: 3 Takeaways You Need to Stay Ahead This Week
Hello everyone! There’s so much news and information out there. You can’t read it all — even if it’s a short list of the best…
Get More Engagement on Instagram with These Tips
Every time you learn to use Instagram hacks to promote your content, the rules and algorithms seem to change. Despite frequent updates, there are timeless…
Should you Partner with a Digital Marketing Agency for your Social Media Marketing?
Social media marketing is an important part of the digital marketing landscape. Around 75% of internet users utilize social media to research products and services…
TikTok’s New Search Ads with Keyword Targeting – What you need to know
In the social media world, every platform’s upgrade can feel like it’s changing the rules of the game. TikTok, the short-video behemoth that targets Gen-Z…
How Social Media Influencers Can Help You Build Trust and Expand Your Reach
Parasocial relationships have become more prevalent and more important in the past four years than ever before. A parasocial relationship can be described as a…
