News
The Academy - Newsletter5

Business Growth and Digital Marketing News & Tips 8-27-23

When first getting started in business, it’s tempting to think that all you need to do is create a product or a service that meets…

News
The Academy - Newsletter041822

Business Growth and Digital Marketing News & Tips 8-13-23

Speed, endless ideas and robotic consistency are just a few of the reasons you may be considering using AI tools like ChatGPT to help with…

Podcasts
SEO SWOT Analysis

Podcast Ep. #73 – The Value of an SEO SWOT Analysis

Today is another Academy Quick Tip. We're all busy and need to continually learn. But sometimes we just don't have the time to read entire…

News
The Academy - Newsletter050122

Business Growth and Digital Marketing News & Tips 7-31-23

Everyone wants fast results, but that’s not always the case with digital marketing. Sure, there are tactics that get you clicks and impressions within a…

Podcasts
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Podcast Ep. #72 – Why The Buyer’s Journey is a map to business success

Today on the Academy we'll talk about a concept that should be central to everything your business does -- The Buyer's Journey. The buyer's journey…

Podcasts
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Podcast Ep. #71 – Why having focus, in business and in life, is the key to success

Today on the Academy I wanted to talk about having focus in business and in life. If you're continually struggling to achieve your goals, in…

News
The Academy - Inbound Newsletter51722

Business Growth and Digital Marketing News & Tips 7-16-23

So many business owners are focused on bringing in new customers that they miss out on the true value that existing customers bring to the…

Podcasts
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Podcast Ep. #70 – INBOUND – Five Principles to Grow Your Business

Today on the Academy we'll talk briefly about 5 principles that summarize why Inbound, conceptually, is a game-changing strategy to grow your business. Unlike traditional…

Articles
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Advice for Starting Your Own Podcast

A podcast is a great way to connect with an audience. It doesn’t matter if that audience is big or small, you can effectively use…

News
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Business Growth and Digital Marketing News & Tips 6-25-23

"To everything turn, turn, turn; There is a season turn, turn, turn" The Byrds may not be talking about marketing or seasonal businesses, but they…

News
The Academy - Marketing Newsletter2

Business Growth and Digital Marketing News & Tips 6-11-23

Forget “hot girl summer” — we’re advocating for “big budget summer” in which business owners take charge of and optimize their digital marketing budgets. Do…

Podcasts
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Podcast Ep. #69 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 3)

Today on the Academy we’re going to continue talking about Content Marketing and wrap up part 3 in this series. For those who are not…

Podcasts
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Podcast Ep. #68 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2)

Today on the Academy we’re going to continue talking about Content Marketing. For those who are not familiar with the term or why it might…

News
The Academy - Newsletter053122

Business Growth and Digital Marketing News & Tips 5-21-23

At its core, content marketing is about providing a unique and unforgettable experience for your customers. It’s like hosting a dinner party at your home…

Podcasts
Podcast-Content Marketing-1-lrg

Podcast Ep. #67 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)

Today on the Academy we’re going to be talking about Content Marketing. For those who are not familiar with the term or why it might…