News
The Academy - Newsletter041822

Business Growth and Digital Marketing News & Tips 11-13-22

Different categories of colors drive human emotions in a specific direction, often on a subconscious level. This is why, if you pay close attention, you’ll…

Podcasts
Podcast - podcasting-advice-after-50-episodes-lrg

Podcast Ep. #50 – Podcasting advice after 50 episodes

If you need advice to get started with podcasting and take the first steps, or you need motivation and tips to keep going beyond your…

News
The Academy - Inbound Newsletter51722

Business Growth and Digital Marketing News & Tips 10-30-22

Has hiring been a challenge for you? Applicants just aren’t at the same skill level to meet the needs of most companies. 87% of companies…

Podcasts
Podcast - trust-workplace

Podcast Ep. #49 – The Alarming State of Trust Erosion, and What To Do About It

It’s blatantly obvious to say that trust is important. The alternative is simply distrust and nobody wants that. But building and sustaining trust can be…

Podcasts
Podcast - Social media how to win friends and influence people

Podcast Episode 48 – Everything I learned about social media growth, I learned from a book published in 1936

I’m sure you’ll be expecting me to unload a lot of specific tactical advice around “how” to do this. But today I’m going to focus on…

News
The Academy - Newsletter8

Business Growth and Digital Marketing News & Tips 10-16-22

Meaningful, accurate buyer personas can help you get the most out of your marketing efforts. Taking the time to do this exercise will help bring…

Articles
A new trend in website design

A New Trend in Website Design: Incorporating Illustrations and Abstract Designs for Bolder, More Unique Experiences

It’s easy enough to forget about the importance of website design when building out your pages. With so much focus on content – both for…

Podcasts
Podcast - hiring using digital marketing

Podcast Episode 47 – Your playbook for hiring using digital marketing

Today on the Academy we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led…

Podcasts
Podcast - staying motivated and silencing critics - lrg

Podcast Episode 46 – Rise Above. Advice from “King James” on how to stay motivated and silence your critics.

Today I thought I'd take a different approach to the podcast and take a minor, but important detour and talk about motivation. Here's the full…

News
The Academy - Newsletter7

Business Growth and Digital Marketing News & Tips 10-02-22

Responsive search ads can be so powerful for testing your messages and finding exactly the right combination of words and statements to connect with your…

Podcasts
Podcast - Customer journey mapping

Podcast Episode 45 – How customer journey mapping can increase sales

Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…

Podcasts
Podcast-Relationship-Building-Types-Gwen-Walsh

Podcast Episode 44 – How your relationship-building type can bolster or derail your effectiveness

For most people and businesses, relationships are at the heart of what makes them happy AND successful. As a business owner, I know firsthand how…

News
News-Featured-Image

Business Growth and Digital Marketing News & Tips 9-18-22

The Flywheel Model leans on inbound methodology to build a strong brand that properly serves the market and creates natural momentum to achieve improved results…

Podcasts
Podcast-Matt Bailey-SiteLogic - lrg

Podcast Episode 43 – An interview with Matt Bailey – Entrepreneur, Marketer, Author, Speaker, Educator

Today on the Academy I'm going to be having a wide-ranging conversation with Matt Bailey from SiteLogic. Matt is an industry-leading marketer, educator, speaker, author,…

Podcasts
42-Defining your company's purpose

Podcast Episode 42 – Why defining your company purpose can be a game changer

Today on the Academy I wanted to talk about goals and purpose as it relates to starting and running a business. For many people, goals…