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How AI Recommendations Can Reveal Gaps in Your Content
As a Content Manager, a decent portion of my day is spent thinking about questions. What questions are our clients' customers asking? What information are…
Your Subscribers Might Be Reading AI’s Version of Your Email. Here’s How to Write for It.
You spent an hour on the subject line and another on the opening paragraph. Then your subscriber saw two lines written by an AI and…
From “What Happened?” to “What’s Next?”: How Marketing Reporting Keeps Your Strategy Moving Forward
Every month, businesses receive marketing reports filled with charts, percentages, increases, decreases, comparisons, and a suspicious number of acronyms. After looking at all those numbers,…
Business Growth and Digital Marketing News & Tips 10-27-26
The tools, tips, news and advice you need to grow your business. Most business owners can tell you their revenue. Fewer can tell you what…
Why Your Social Posts Are Showing Up in AI Search Results (And Why That Matters)
Your potential customer isn't just searching for your company anymore on Google. They're looking at Chat GPT, Claude, Gemini, and other AI search engines. Instead…
Business Growth and Digital Marketing News & Tips 09-13-26
The tools, tips, news and advice you need to grow your business. Someone says, and means, that they'll keep you in mind for referrals in…
What PPC Needs From Your Landing Pages
PPC and web design tend to operate in their own lanes, and that's usually fine — until a beautifully designed landing page quietly underperforms a…
Business Growth and Digital Marketing News & Tips 08-30-26
The tools, tips, news and advice you need to grow your business. Go find whoever in your company talks to your marketing agency the most…
Your Paid Social Budget Is Burning (Here’s Why)
A lot of business owners create their paid social media campaigns with the expectation that conversions will happen right off the bat. We would all…
How to Build a Content Strategy Around the Questions Your Clients Actually Ask
After eight years of building content for clients across websites, emails and other digital channels, I’ve learned that some of the best content ideas come…
AI Can Help Build a Marketing Plan. You’re Responsible for Executing the Marketing Engine.
AI has changed the way business leaders approach marketing. As a marketing agency, we’ve spent a lot of time considering what this means for the…
Business Growth and Digital Marketing News & Tips 08-14-26
The tools, tips, news and advice you need to grow your business. Two years ago Costco raised its annual membership fee for the first time…
Design Your Website For Your Audience, Not Your Company
As online search trends continue to shift away from keyword searches in Google and toward more complex questions with AI assistants and search tools, users…
How to Know What Content Your Customers Actually Want
One of the biggest challenges businesses face with content marketing isn't creating content; it's knowing what to write about in the first place. It's easy…
Why Great Marketing Makes Every Sales Email More Effective
When people think about improving email performance, they usually start with the email itself. Should the subject line be shorter? Is the call to action…
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