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How SEO and AI Can Fuel Your Lead Generation Efforts
Search Engine Optimization (SEO) has been a foundational element in marketing for years, and most business professionals have seen the benefits of implementing this strategy.…
Marketing Brief: Finding Our Place
Lately we've all heard rumblings that AI is coming for our jobs. But, as history has shown, change has always happened throughout history, and humans…
Business Growth and Digital Marketing News & Tips 06-06-25
Today, let's discuss how Google’s dominance in search is being tested and why we should all understand the challenges they face.If you've seen the recent biopic…
Digital Transformation for Manufacturers: A Leadership Playbook
It Feels Like 1994 Again I remember 1994 like it was yesterday. A time when people were proudly tossing around brand new terms like "World…
Podcast Episode #96 – The Evolution of Google and Search Marketing – Part 2
Today we’re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of…
Marketing Brief: How The Times They Are A-Changin’ with Google
NOTE: Stay tuned for an upcoming podcast where we’ll dive into the potential upside of all the changes happening at Google—and what it might mean…
How Pay Per Click Advertising Can Help You Drive Qualified Traffic
In today’s crowded digital landscape, getting more people to visit your website isn’t the hard part — it’s getting the right people. Whether you’re a…
Why Smart B2B Marketers Still Bet Big on Whitepapers
One of the most misunderstood and underrated tools in business-to-business (B2B) marketing is the whitepaper. While other forms of content may seem to generate leads…
Podcast Episode #95 – The Evolution of Google and Search Marketing – Part 1
For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance…
Business Growth and Digital Marketing News & Tips 05-18-25
Today, let's discuss how Google’s dominance in search is being tested and why we should all understand the challenges they face. AI tools and shifting user…
Marketing Brief on Marketing Innovation
Marketing is evolving faster than ever, and three recent innovations are pushing the boundaries of what’s possible. These aren’t just emerging trends—they’re live, active shifts…
Why You Don’t Need to Be on Every Social Media Platform (and What to Focus On Instead)
You’ve probably heard that your business “needs to be everywhere,” or you’ve been asked, “How are you not on [insert new social media platform here]?”…
Podcast Episode #94 – A Business Case for Supporting The Arts In Our Community
Today, I want to step beyond our usual business growth topics. I want to challenge every community leader to consider something a little more abstract.…
Marketing Brief: The Future of Google
AI tools and shifting user habits are reducing reliance on traditional Google search. Antitrust actions threaten Google’s advertising dominance. Users are turning to a wide…
What We Learned at the 2025 North Canton Social Media Summit
In April, I had the opportunity to moderate the North Canton Social Media Summit, hosted by the North Canton Chamber of Commerce. It was a…
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