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How to Build Brand Awareness with PPC Advertising
Brand awareness is crucial for any business growth. Pay-per-click (PPC) advertising is a great tool for leads and sales, but should not be overlooked for…
Business Growth and Digital Marketing News & Tips 08-29-25
Many people think of digital marketing as a way to bring in new leads. But if that’s all you’re focused on, you’re leaving revenue and…
Podcast Episode #101 – Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy
Marketing Brief is a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow their…
Tips for Using AI for Content Creation
AI is changing the game for digital marketers, making it easier than ever to brainstorm ideas, write copy, and fine-tune campaigns. But with so many…
Business Growth and Digital Marketing News & Tips 08-15-25
This week, we're focusing on the world of social media. This edition will be a deep dive that will help you explore the challenges, trends, news,…
Podcast Episode #100 – Stand Out in the Scroll: How to Cut Through AI-Generated Noise
Today, we’re talking about a challenge—and an opportunity—that’s staring every marketer in the face: how to stand out on social media in a world flooded…
How to Be Creative on Social Media (Especially when you’re “not” a creative person)
Many business leaders believe that they’re not creative. Instead, they see themselves as only analytical or “left brained”. Hopefully this blog post will challenge that…
Podcast Episode #99 – Marketing Brief: 3 Takeaways Around How AI Has Become a Daily Habit
Welcome to Marketing Brief, a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow…
Is Your Digital Marketing Strategy Effective?
Maybe you have a digital marketing strategy in place already, or you’re just starting to consider setting a strategy… but you’ve got a big question:…
Business Growth and Digital Marketing News & Tips 08-01-25
Google is quietly attempting to reinvent how search works — again. Their new experimental feature, Web Guide, organizes search results into topic-based clusters instead of…
Clarity Breaks: Why Every Business Leader Needs Time to Think
If you’re anything like me, your calendar is a maze of deadlines, meetings, and back‑to‑back Q3 objectives—tasks that matter, but too often keep you lost…
Podcast Episode #98 – Clarifying Your Why, How, What, and Who for Real Growth
In business, clarity is everything. When we know why we exist, how we operate, what we offer, and who we serve, growth becomes not only…
The Search Landscape Has Changed (And Your Strategy Should Too)
Here's the reality: SEO isn't dead, but it's nothing like it was five years ago. If you're running a B2B service business, whether you're manufacturing…
Digital Marketing for Small Businesses: Where to Start (and What Actually Works)
Running a small business is no small feat. You're likely wearing multiple hats, juggling limited resources, and doing your best to stand out in a…
Business Growth and Digital Marketing News & Tips 07-18-25
The way people find information online is already changing fast, and that change is accelerating. If your business depends on being discovered through Google or…
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