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The Academy - Newsletter 022022

Business Growth and Digital Marketing News & Tips 03-22-26

The tools, tips, news and advice you need to grow your business. A lot of marketing sounds good on the surface. It’s polished, professional, and…

Articles

Why Your Website Is the Center of Your Inbound Marketing Strategy

Many companies invest in digital marketing tactics like social media, email campaigns, and paid advertising. But without a strong website at the center of those…

Articles

What Your Marketing Report Should Actually Tell You

When you invest in digital marketing, you expect to see results. Reporting is one of the primary ways those results are communicated. Each month, a…

Articles

The Importance of Clear Calls to Action in Content Marketing

Content marketing is often celebrated for its ability to educate, build trust, and attract potential customers. Organizations invest significant time creating blogs, guides, videos, and…

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The Academy - Newsletter 030722

Business Growth and Digital Marketing News & Tips 03-08-26

The tools, tips, news and advice you need to grow your business. Why does it happen? Because it happens. Roll the bones. - Neil Peart…

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Business Growth and Digital Marketing News & Tips 02-22-26

The tools, tips, news and advice you need to grow your business. Marketing keeps evolving. New platforms emerge. New tools and tactics promise efficiency and…

Articles
Common acronyms in b2b marketing

Common Acronyms in B2B Digital Marketing

When I stepped into the world of Digital Marketing as a Project Manager, one of the first things I noticed wasn’t timelines or workflows.  It…

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What You Need to Know About Generative Engine Optimization (GEO) & AI Search Optimization

What You Need to Know About Generative Engine Optimization (GEO) & AI Search Optimization

This year’s Super Bowl didn’t just deliver an unforgettable game — it also delivered an unforgettable AI takeover in advertising. Nearly a quarter of the…

Podcasts
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Podcast Episode #112 – Foundational Marketing Truths – Part 1: Clarity Beats Cleverness

This week were starting a new series where we’ll focus on one foundational marketing truth at a time. And we’re beginning with this: if people…

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Proven playbook to increase revenue with LinkedIn ads

A Proven Playbook to Increase Revenue with LinkedIn Ads

You're reviewing your monthly report from LinkedIn ads and start to feel the frustration boil up. The Cost Per Result (CPR) is through the roof,…

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The Academy - Newsletter040422

Business Growth and Digital Marketing News & Tips 02-05-26

The tools, tips, news and advice you need to grow your business. "I was thinking this week about how every few years, email marketing gets…

Podcasts
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Podcast Episode #111 – Opportunity Transfer: 3 Ways to Turn Relationships Into Growth

Today’s episode is about why most businesses misunderstand referrals—and why chasing them is usually the wrong move. We’re talking about how opportunity actually moves between…

Podcasts
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#110 – An Interview with Dale Schott

Today’s podcast will be an interview format led by Sanctuary’s CEO Kelly Brown where he’ll be chatting with Dale Schott, President and Owner of Flexlink.…

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Business Growth and Digital Marketing News & Tips 01-09-26

The tools, tips, news and advice you need to grow your business. AI has made content marketing faster, easier, and more scalable. That’s no longer…

Podcasts
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Podcast Episode #109 – An Erosion of Trust In Content Marketing

Today I want to talk about something many marketers are starting to feel but may not have fully named yet: an erosion of trust in…

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