Think Local – Using Location-Based Apps in Your Internet Marketing

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Target marketing advertisements based on location are responsible for an increase in store visits and revenue. Mobile users have shown response and support for these types of ads by physical presence and opening up their wallets. Social media channels and search engines have made it easier for mobile browsers to be targeted by ads within close proximity to their location. These potential customers have even been more likely and willing to offer up information about their location in order to find savings and storefronts in their area.

There’s an increasing trend to employ GPS technology in the apps that power our iPhones, iPads, & Androids. This can be a key differentiator in the internet marketing strategy for a local retailer. Smart phones that provide location-based apps are enabling users to track down stores, restaurants and other merchants, and the ads are helping them find deals. These apps are reported as being used daily, if not multiple times throughout the day. This, of course, increases the chances of users also clicking on a significant ad that relates to the users current location or future destination. The numbers demonstrate that as many as one-third of those using a location-based application on their phone, also responded to an ad relating to location.

These statistics aren’t too surprising since close to half of people using location-based apps were doing so to find a store or similar point of interest. Third on the list of activities that potential customers participate in when using a location-based app on their phone, was acquiring coupons or other types of promotional materials and information. Mobile users on the go, are also more likely to ‘check in’ from their phone making their location known to other people, usually within the realm of popular social networking sites like Facebook. The statistics for any of these uses is not nearly as high for those online without the use of a smart phone or other mobile device.