Podcasts

Podcast Episode #102 – Customer Service Lessons from The Disney Institute

If you’ve spent any time in business, you’ve probably read your fair share of books that talk about customer service, culture, or leadership. A lot…

Evolving after 100 Podcast Episodes: A New Format for Busy Business Leaders

Hey everyone, this is Chris Auman, President of Sanctuary. First, I want to thank you for listening and being part of this podcast journey. Hitting…

Podcast Episode #101 – Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy

Marketing Brief is a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow their…

Podcast Episode #100 – Stand Out in the Scroll: How to Cut Through AI-Generated Noise

Today, we’re talking about a challenge—and an opportunity—that’s staring every marketer in the face: how to stand out on social media in a world flooded…

Podcast Episode #99 – Marketing Brief: 3 Takeaways Around How AI Has Become a Daily Habit

Welcome to Marketing Brief, a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow…

Podcast Episode #98 – Clarifying Your Why, How, What, and Who for Real Growth

In business, clarity is everything. When we know why we exist, how we operate, what we offer, and who we serve, growth becomes not only…

Podcast Episode #97 – How AI Agents and Engineers Are Changing the Way We Work

Today, we’re diving into a topic that used to feel like science fiction — but it’s already reshaping how businesses operate: AI agents and the…

Podcast Episode #96 – The Evolution of Google and Search Marketing – Part 2

Today we’re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of…

Podcast Episode #95 – The Evolution of Google and Search Marketing – Part 1

For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance…

Podcast Episode #94 – A Business Case for Supporting The Arts In Our Community

Today, I want to step beyond our usual business growth topics. I want to challenge every community leader to consider something a little more abstract.…

Podcast Episode #93 – An Exploration of SEO, AEO and GEO

Today, let's talk about how AI is changing how people search, get answers, and make purchasing decisions, creating major challenges for marketers. Traditional SEO alone…

Podcast Episode #92 – The Rise of AI Agents

Let's talk about AI Agents. If you remember the movie The Matrix, an agent was considered to be a bad guy. It was a digital…

Podcast Episode #91 – The New Rules of Search Engine Optimization

Today, I want to talk about how SEO is hard and getting harder these days. Search engine optimization is no longer just about keywords and…

Podcast Episode #90 – Personal Branding – The Artist Becoming The Art

Today, I want to take you on a bit of a journey — part cultural history, part personal branding, part reflection on how we show…

Podcast Episode #89 – Thoughts on Thought Leadership

Today, I want to talk about something that gets mentioned a lot within digital marketing and sales, but rarely unpacked in a way that feels…