Podcasts

Podcast Episode #108 – Now Is the Time. Building a Stronger Marketing Strategy for the New Year

Today we’re talking about something that tends to slip by unnoticed in December. Most organizations roll into January with good intentions and a long list…

Podcast Episode #107 – The Blueprint for Smarter Marketing

Let's talk about something that feels simple and obvious on the surface, but it changes everything when you take it seriously. Standard Operating Procedures. If…

Podcast Episode #106 – Digital Marketing Maturity

Digital marketing keeps advancing, sometimes at a pace that feels impossible to keep up with. I know it feels extremely difficult for me, and it's…

Podcast Episode #105 – Return Results: 3 Things You Can Do to Actually Grow Your Organization

Let's talk today about a term that gets thrown around constantly in marketing: results. Everyone says they deliver them. It’s almost become a cliché. But…

Podcast Episode #104 – Vibe Marketing Instead of Viral Marketing

Something will go viral on Tuesday, we'll scramble to create our version by Wednesday, and by Thursday, it's already over. We're running faster and faster.…

Podcast Episode #103 – The Illusion of Progress: Why a Clear Vision Makes All the Difference

Stephen Covey’s timeless advice, “Begin with the end in mind,” has stuck with me for a very long time, and it guides how I approach…

Podcast Episode #102 – Customer Service Lessons from The Disney Institute

If you’ve spent any time in business, you’ve probably read your fair share of books that talk about customer service, culture, or leadership. A lot…

Evolving after 100 Podcast Episodes: A New Format for Busy Business Leaders

Hey everyone, this is Chris Auman, President of Sanctuary. First, I want to thank you for listening and being part of this podcast journey. Hitting…

Podcast Episode #101 – Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy

Marketing Brief is a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow their…

Podcast Episode #100 – Stand Out in the Scroll: How to Cut Through AI-Generated Noise

Today, we’re talking about a challenge—and an opportunity—that’s staring every marketer in the face: how to stand out on social media in a world flooded…

Podcast Episode #99 – Marketing Brief: 3 Takeaways Around How AI Has Become a Daily Habit

Welcome to Marketing Brief, a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow…

Podcast Episode #98 – Clarifying Your Why, How, What, and Who for Real Growth

In business, clarity is everything. When we know why we exist, how we operate, what we offer, and who we serve, growth becomes not only…

Podcast Episode #97 – How AI Agents and Engineers Are Changing the Way We Work

Today, we’re diving into a topic that used to feel like science fiction — but it’s already reshaping how businesses operate: AI agents and the…

Podcast Episode #96 – The Evolution of Google and Search Marketing – Part 2

Today we’re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of…

Podcast Episode #95 – The Evolution of Google and Search Marketing – Part 1

For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance…