Articles
Google Search - Event Listings

Optimizing Events for Google Search: Boost That Attendance!

Visibility for your events is more important than ever, as Google has added some search perks specifically for events. Why is that vital for yours?…

Articles
Mobile First

Google’s Latest Update: Mobile First Indexing

Until now, Google has been indexing the desktop version of a page’s content, even though most people search from their phone and receive mobile results.…

Articles
Search Bar with Pointing Finger

Google Featured Snippet Update: Position Zero is No More

Google made an announcement earlier this year that featured snippets, which were once considered “position zero”, now count as position one on the first page…

Articles
News article on mobile phone

Add Article Structured Data to News Posts to Help Them Stand Out in Search Results

Google recently published an article on best practices for news coverage with Search. In these uncertain and constantly changing times, it’s important to make sure…

Articles
Monitor with Download

Create Bonus Content/Content Upgrades for Higher Conversion Rates on Key Landing Pages and Blog Posts

Free white paper or ebook downloads are nothing new, but it’s how you frame them that could make a big difference. Content Marketing Institute recently…

Articles
Question marks on sticky notes representing frequently asked questions

It’s Time to Dust Off That Old FAQ Page for a Shot at Position Zero

In the past, FAQ pages have been treated like a non-important essential—if that even makes sense. You know you should have an FAQ page (everyone…

Articles

Utilize Local Influencers to Connect with Like-Minded People

Every time you scroll through Facebook or Instagram, it seems like there’s a friend or acquaintance talking about a product they love, a new service…

Articles

Connect Faster with Potential Customers Through Voice Search

Over the past few years, people across the world have been changing their searching behaviors from clicking on a smartphone keyboard to an easier, more…

Articles

Google’s Position Zero: The Ultimate SEO Achievement

Have you started to notice that Google Search results look a little different lately? If you’ve Googled a question, it’s likely you’ve seen information in…

Articles

A Look-Ahead to 2020: Why Every Website Should Have Live Chat

Live chat could be holding a lot of untapped potential for your business. In today’s mobile-focused and fast-paced world, customers expect to have questions answered…

Articles

Influencer Marketing: Real People Sharing the Benefits of Your Brand

Think about the last time a friend or family member told you about a product. It’s likely you felt more apt to try it because…

Articles
Listening to a podcast on iPhone

Google is Indexing Podcasts in Search Results. Are You Ready?

Earlier this year, Google began automatically transcribing podcasts to make them searchable in the Google Podcasts app. Just a few months later, Google started indexing…

Articles
Google Search Screen

Google Search in 2019

Google has recently released a list of additional features that are aiding in the discovery of web pages. With a focus on making search results…