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content-marketing-must-haves

Five Must-Haves In Any Content Marketing Strategy

Inbound vs. Outbound Content Marketing Before we dive into some basic must-haves, it’s important to understand how to categorize different content marketing tactics—either inbound or…

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WordPress website development process

Exploring the WordPress Website Process

When you engage with a digital marketing company to create a new website for you, you need to be sure they're following a proven process…

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Customer leaving a business review online

Use Marketing Automation to Nurture and Retain Existing Customers

A good customer experience is the ultimate driving force for businesses because the way customers interact with a brand affects their perception and drives their…

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Social media for businesses

Intro to Social Media for Businesses

As a business owner who is relatively inexperienced with new digital marketing tactics, it’s easy to feel overwhelmed with the idea of creating and building…

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PPC Ads for Beginners: Everything You Need to Know About Pay-Per-Click Ads and How to Get Started

As a small business, you have to allocate your marketing spend carefully, paying close attention to generating maximum return on investment. Where does PPC fit…

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Website landing page layout

Top 4 Tips for Optimizing Landing Pages for Conversions

Have you ever been redirected to another website after clicking on an ad or a promotional link? That new website is, in actuality, a landing…

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keyword research seo

How to Build a Keyword Seed List for SEO

If you’re not familiar with the concept of search engine optimization (SEO), then the idea of creating a keyword seed list might seem a bit…

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organic search engine optimization seo

What is Organic Search and Why Is SEO Important?

You have a website so that you can communicate important information, help and educate your potential customers and get leads for your business, right? That’s…

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SEO - search engine optimization

Six Quick Fixes for Improved WordPress SEO

When it comes to your Wordpress website, you just want it to be found by the right people. But in order for your site to…

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Mobile phone users searching the internet - mobile page experience

Preparing for Google’s Page Experience Update Coming in 2021

If you are a marketer for a small business, you know how important your website is to serve your customers. Your website helps promote your…

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woman searching the internet on phone

Here’s What You Need to Know About the Google BERT Algorithm Update

For most companies, it takes a long time to earn a coveted spot in one of the top search results on Google. So it’s nerve-wracking…

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Google Search - Event Listings

Optimizing Events for Google Search: Boost That Attendance!

Visibility for your events is more important than ever, as Google has added some search perks specifically for events. Why is that vital for yours?…

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Mobile First

Google’s Latest Update: Mobile First Indexing

Until now, Google has been indexing the desktop version of a page’s content, even though most people search from their phone and receive mobile results.…

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Search Bar with Pointing Finger

Google Featured Snippet Update: Position Zero is No More

Google made an announcement earlier this year that featured snippets, which were once considered “position zero”, now count as position one on the first page…

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News article on mobile phone

Add Article Structured Data to News Posts to Help Them Stand Out in Search Results

Google recently published an article on best practices for news coverage with Search. In these uncertain and constantly changing times, it’s important to make sure…