Use Blogging to Expand Topic Clusters

The concept of using blogging as a core element of your content marketing strategy is nothing new. For decades now, companies have been using an…


Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising

Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…


Building a Social Community with Hashtags

The power of social media marketing is no longer a secret. Companies have been using social media platforms in their digital marketing strategy to reach…


What Makes a Great WordPress Website Hosting Company?

Finding great hosting is one of the biggest keys when launching a new website. The right web host can help your project reach a higher…


A Simple Overview of How to Optimize a Page of Content for SEO

When creating a new page of original content, the first challenge is to come up with something interesting, informative, and entertaining. If a site visitor…


How the Right Website Builds Credibility for Your Business

For many businesses, web design seems like a huge challenge. Sure, you know you need a website to connect with customers and keep up with…


When Is It Time for a New Website?

The internet moves fast. What was cutting edge just a few years ago can now be seen as out of date and behind the times.…


UX Design: The Basic Must-Haves for a Successful Website

There are two distinct, but essential, elements that need to come together for a website to reach its potential—the content and the design. On the…

Nurture cold leads

Never Let Leads Go Cold with Marketing Automation

For a marketer, leads are hard to come by. Sometimes, it's simply hard to find the right people to target with your products or services,…


Five Must-Haves In Any Content Marketing Strategy

Inbound vs. Outbound Content Marketing Before we dive into some basic must-haves, it’s important to understand how to categorize different content marketing tactics—either inbound or…

WordPress website development process

Exploring the WordPress Website Process

When you engage with a digital marketing company to create a new website for you, you need to be sure they're following a proven process…

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Use Marketing Automation to Nurture and Retain Existing Customers

A good customer experience is the ultimate driving force for businesses because the way customers interact with a brand affects their perception and drives their…


What is Marketing Automation?

Marketing is an essential function for any business. No product or service, no matter how great it may be, sells itself. If you have been…

Spencer - WordPress theme

A Beginner’s Guide to WordPress Websites

For a small business owner, the world of digital marketing can feel like a big, scary place with so many options to navigate. Sure, you…

Smartphone showing social media engagement

Organic Social Content Ideas to Help You Engage with Your Followers

Today’s small business owners need to get in front of their customers in ways far different than those in the past. To stay top of…