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website-UX-0121

UX Design: The Basic Must-Haves for a Successful Website

There are two distinct, but essential, elements that need to come together for a website to reach its potential—the content and the design. On the…

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SEO-CONTENT

Why Content is a Critical Aspect of SEO Success

For many marketing departments, SEO is an all-consuming topic. It’s easy to understand the appeal of SEO, as a stream of “free” traffic to a…

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Website landing page layout

Top 4 Tips for Optimizing Landing Pages for Conversions

Have you ever been redirected to another website after clicking on an ad or a promotional link? That new website is, in actuality, a landing…

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Nurture cold leads

Never Let Leads Go Cold with Marketing Automation

For a marketer, leads are hard to come by. Sometimes, it's simply hard to find the right people to target with your products or services,…

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content-marketing-must-haves

Five Must-Haves In Any Content Marketing Strategy

Inbound vs. Outbound Content Marketing Before we dive into some basic must-haves, it’s important to understand how to categorize different content marketing tactics—either inbound or…

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WordPress website development process

Exploring the WordPress Website Process

When you engage with a digital marketing company to create a new website for you, you need to be sure they're following a proven process…

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Customer leaving a business review online

Use Marketing Automation to Nurture and Retain Existing Customers

A good customer experience is the ultimate driving force for businesses because the way customers interact with a brand affects their perception and drives their…

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Social media for businesses

Intro to Social Media for Businesses

As a business owner who is relatively inexperienced with new digital marketing tactics, it’s easy to feel overwhelmed with the idea of creating and building…

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PPC Ads for Beginners: Everything You Need to Know About Pay-Per-Click Ads and How to Get Started

As a small business, you have to allocate your marketing spend carefully, paying close attention to generating maximum return on investment. Where does PPC fit…

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Website landing page layout

Top 4 Tips for Optimizing Landing Pages for Conversions

Have you ever been redirected to another website after clicking on an ad or a promotional link? That new website is, in actuality, a landing…

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keyword research seo

How to Build a Keyword Seed List for SEO

If you’re not familiar with the concept of search engine optimization (SEO), then the idea of creating a keyword seed list might seem a bit…

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organic search engine optimization seo

What is Organic Search and Why Is SEO Important?

You have a website so that you can communicate important information, help and educate your potential customers and get leads for your business, right? That’s…

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SEO - search engine optimization

Six Quick Fixes for Improved WordPress SEO

When it comes to your Wordpress website, you just want it to be found by the right people. But in order for your site to…

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Mobile phone users searching the internet - mobile page experience

Preparing for Google’s Page Experience Update Coming in 2021

If you are a marketer for a small business, you know how important your website is to serve your customers. Your website helps promote your…

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woman searching the internet on phone

Here’s What You Need to Know About the Google BERT Algorithm Update

For most companies, it takes a long time to earn a coveted spot in one of the top search results on Google. So it’s nerve-wracking…