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Monthly newsletter ideas

Monthly Newsletter Ideas to Fuel Your Content Marketing Strategy

Newsletters are a great way to stay in touch with your audience and communicate information about new products, services, and ideas. Once you get your…

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How Creating an FAQ Page Can Help Increase Organic Traffic

How Creating a FAQ Page Can Help Increase Rankings and Organic Traffic

Creating a frequently asked questions page on your website is not a new concept. In fact, these kinds of pages have been around since the…

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Beginner's Guide to Cold Email

A Beginner’s Guide to Cold Email

Email marketing is a great way to engage with your target audience. Despite the many new digital communication tools that have become available over the…

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Turn a landing page into a pillar page

How to Turn an Existing Landing Page into a Pillar Page

When building or managing a website, it’s important to have clear roles for each of your pages. All pages on a site are not the…

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Email subject lines

Email Subject Lines: What Works?

Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…

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Optimize products for SEO

How to Optimize E-Commerce Products for SEO

When you think about SEO, you probably first think about the content that you create for your website. Typically, this is the heart of SEO—things…

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blog-post-topic-clusters

Use Blogging to Expand Topic Clusters

The concept of using blogging as a core element of your content marketing strategy is nothing new. For decades now, companies have been using an…

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emotional-advertising

Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising

Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…

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website-hosting-company

What Makes a Great WordPress Website Hosting Company?

Finding great hosting is one of the biggest keys when launching a new website. The right web host can help your project reach a higher…

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seo-optimization

A Simple Overview of How to Optimize a Page of Content for SEO

When creating a new page of original content, the first challenge is to come up with something interesting, informative, and entertaining. If a site visitor…

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website-credibility-0121

How the Right Website Builds Credibility for Your Business

For many businesses, web design seems like a huge challenge. Sure, you know you need a website to connect with customers and keep up with…

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When-do-you-need-new-website

When Is It Time for a New Website?

The internet moves fast. What was cutting edge just a few years ago can now be seen as out of date and behind the times.…

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website-UX-0121

UX Design: The Basic Must-Haves for a Successful Website

There are two distinct, but essential, elements that need to come together for a website to reach its potential—the content and the design. On the…

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SEO-CONTENT

Why Content is a Critical Aspect of SEO Success

For many marketing departments, SEO is an all-consuming topic. It’s easy to understand the appeal of SEO, as a stream of “free” traffic to a…

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Nurture cold leads

Never Let Leads Go Cold with Marketing Automation

For a marketer, leads are hard to come by. Sometimes, it's simply hard to find the right people to target with your products or services,…