Monthly newsletter ideas

Monthly Newsletter Ideas to Fuel Your Content Marketing Strategy

Newsletters are a great way to stay in touch with your audience and communicate information about new products, services, and ideas. Once you get your…

How Creating an FAQ Page Can Help Increase Organic Traffic

How Creating a FAQ Page Can Help Increase Rankings and Organic Traffic

Creating a frequently asked questions page on your website is not a new concept. In fact, these kinds of pages have been around since the…

Beginner's Guide to Cold Email

A Beginner’s Guide to Cold Email

Email marketing is a great way to engage with your target audience. Despite the many new digital communication tools that have become available over the…

Turn a landing page into a pillar page

How to Turn an Existing Landing Page into a Pillar Page

When building or managing a website, it’s important to have clear roles for each of your pages. All pages on a site are not the…

Email subject lines

Email Subject Lines: What Works?

Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…

Optimize products for SEO

How to Optimize E-Commerce Products for SEO

When you think about SEO, you probably first think about the content that you create for your website. Typically, this is the heart of SEO—things…


Use Blogging to Expand Topic Clusters

The concept of using blogging as a core element of your content marketing strategy is nothing new. For decades now, companies have been using an…


Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising

Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…


What Makes a Great WordPress Website Hosting Company?

Finding great hosting is one of the biggest keys when launching a new website. The right web host can help your project reach a higher…


A Simple Overview of How to Optimize a Page of Content for SEO

When creating a new page of original content, the first challenge is to come up with something interesting, informative, and entertaining. If a site visitor…


How the Right Website Builds Credibility for Your Business

For many businesses, web design seems like a huge challenge. Sure, you know you need a website to connect with customers and keep up with…


When Is It Time for a New Website?

The internet moves fast. What was cutting edge just a few years ago can now be seen as out of date and behind the times.…


UX Design: The Basic Must-Haves for a Successful Website

There are two distinct, but essential, elements that need to come together for a website to reach its potential—the content and the design. On the…


Why Content is a Critical Aspect of SEO Success

For many marketing departments, SEO is an all-consuming topic. It’s easy to understand the appeal of SEO, as a stream of “free” traffic to a…

Nurture cold leads

Never Let Leads Go Cold with Marketing Automation

For a marketer, leads are hard to come by. Sometimes, it's simply hard to find the right people to target with your products or services,…