About Morgan Staples

Continuous Improvement of Cold Email Campaigns When Open Rate and CTR are Low

There’s incredible opportunity in cold email, but it’s a challenge nonetheless. It’s never easy to close sales when sending out messages to strangers cold. Will…

Outdated SEO Practices You Shouldn’t Still Be Doing

The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. In order to have success…

Introduction to Competitor Keyword Analysis

Keywords are at the heart of search engine optimization. If you are trying to execute any kind of SEO strategy on your website, you’ll surely…

Short-Form Video Content Creation Ideas

It’s not breaking news that short-form video has taken over social media platforms. If you spend any time on social media for personal or professional…

How to Nurture Your Top Spending Customers via Email

The power of email marketing is no secret. If you have made it anywhere at all conducting business online, you’ve likely tapped into the potential…

Monthly Newsletter Ideas to Fuel Your Content Marketing Strategy

Newsletters are a great way to stay in touch with your audience and communicate information about new products, services, and ideas. Once you get your…

How Creating a FAQ Page Can Help Increase Rankings and Organic Traffic

Creating a frequently asked questions page on your website is not a new concept. In fact, these kinds of pages have been around since the…

A Beginner’s Guide to Cold Email

Email marketing is a great way to engage with your target audience. Despite the many new digital communication tools that have become available over the…

How to Turn an Existing Landing Page into a Pillar Page

When building or managing a website, it’s important to have clear roles for each of your pages. All pages on a site are not the…

Email Subject Lines: What Works?

Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…

How to Optimize E-Commerce Products for SEO

When you think about SEO, you probably first think about the content that you create for your website. Typically, this is the heart of SEO—things…

Use Blogging to Expand Topic Clusters

The concept of using blogging as a core element of your content marketing strategy is nothing new. For decades now, companies have been using an…

Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising

Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…

What Makes a Great WordPress Website Hosting Company?

Finding great hosting is one of the biggest keys when launching a new website. The right web host can help your project reach a higher…

A Simple Overview of How to Optimize a Page of Content for SEO

When creating a new page of original content, the first challenge is to come up with something interesting, informative, and entertaining. If a site visitor…