About Chris Auman

The Massive Guide to Local Search Tactics

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow…

Local Search N.A.P. Template, Best Practices and Processes

I’ve found that processes are essential in business. Local search and SEO is no different. Having solid system and reviewing them on a regular basis…

People can feel perfection

"People can feel perfection." - Disney Imagineer John Hench I was recently inspired by an article that I read regarding how Disney doesn't micromanage, they overmanage.…

A Local SEO Glossary of Terms

NOTE: This is an ongoing work in progress. Please email me if you'd like to contribute to this SEO glossary. To help you get started…

Yext, Localeze or UBL for Local SEO

I recently answered a question over at SEOMOZ and weighed in with my opinion on the value of these local search/business data distribution services and…

An effective link building strategy

I'm a huge proponent of building links through developing great content. We've had tremendous success generating traffic and links for our clients using this tactic…

Why Local SEO can be hard

It should be said before you begin a local SEO campaign, successful local SEO can be HARD. As with all good things in life, your…

Using Twitter to engage with local customers and clients

After trying to use Twitter in several different ways and finding little success over the years, I think I have enough failures under my belt…

Why Local Search Engine Optimization is Important for Small Businesses & Marketers

When you need a local service, what's your first course of action? Most people these days would say that they hop on their computer and…

The mobile website vs. app debate – What’s the best choice?

I've been asked many times regarding my opinion on whether a client should develop an app or just focus on their website. Apps are all…

Advice on creating low budget, informational YouTube Videos for your website

Ok, so over the years we've learned a few things about web video. We're by no means experts but here are some basic 101 tidbits…

Local Search – Analysis of how consumers find what they need

For consumers, local search is a near-daily ritual – 4 in 10 individuals use local search once a day, while two-thirds use local search at…

Local Business Listings Distribution Online – How to get it done right

"Every month, online consumers perform over 3 billion local searches online for nearby products and services." - Neustar Author's Note: This article is about why…

Why the Yellow Pages is not an Internet Marketing Strategy

People are continually asking my opinion about the Yellow Pages. My first question is "Which Yellow Pages"? Are you talking about the book that shows…

Online business reviews — Why they’re important and how to get them

Search engines want to return the most relevant results for their users and there are many different factors that figure into why one site ranks…