ppc

How will the shift in news consumption affect your digital marketing efforts?

The dynamics of mass market advertising are forever changed. We have to accept that. According to a 2011 Pew Research Study, the Internet is slowly…

LinkedIn as a pay-per-click (PPC) option for your online marketing

When reviewing your pay-per-click options, Google by far gets the bulk of the attention (and revenue). Google, Bing / Yahoo, and other search-based PPC models…

Pay Per Click vs. SEO

Of the two major online marketing opportunities on the web, which one is the "best bet"? Many people struggle with this question and I believe…