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Why Smart B2B Marketers Still Bet Big on Whitepapers
One of the most misunderstood and underrated tools in business-to-business (B2B) marketing is the whitepaper. While other forms of content may seem to generate leads…
Podcast Episode #95 – The Evolution of Google and Search Marketing – Part 1
For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance…
Marketing Brief on Marketing Innovation
Marketing is evolving faster than ever, and three recent innovations are pushing the boundaries of what’s possible. These aren’t just emerging trends—they’re live, active shifts…
Business Growth and Digital Marketing News & Tips 05-18-25
Today, let's discuss how Google’s dominance in search is being tested and why we should all understand the challenges they face. AI tools and shifting user…
Why You Don’t Need to Be on Every Social Media Platform (and What to Focus On Instead)
You’ve probably heard that your business “needs to be everywhere,” or you’ve been asked, “How are you not on [insert new social media platform here]?”…
Podcast Episode #94 – A Business Case for Supporting The Arts In Our Community
Today, I want to step beyond our usual business growth topics. I want to challenge every community leader to consider something a little more abstract.…
Marketing Brief: The Future of Google
AI tools and shifting user habits are reducing reliance on traditional Google search. Antitrust actions threaten Google’s advertising dominance. Users are turning to a wide…
What We Learned at the 2025 North Canton Social Media Summit
In April, I had the opportunity to moderate the North Canton Social Media Summit, hosted by the North Canton Chamber of Commerce. It was a…
Digital Marketing Strategies for the Manufacturing Industry
Digital marketing has become essential for growth in nearly every industry, including manufacturing. As industrial buyers increasingly rely on online research to guide their purchasing…
Marketing Brief: SEO, AEO and GEO
NOTE: Check out our podcast episode that explores these concepts in more detail! What's the difference between SEO, AEO, and GEO? Traditional SEO is still…
Podcast Episode #93 – An Exploration of SEO, AEO and GEO
Today, let's talk about how AI is changing how people search, get answers, and make purchasing decisions, creating major challenges for marketers. Traditional SEO alone…
Business Growth and Digital Marketing News & Tips 05-04-25
We recently attended the Persistent Leadership Conference last week, presented by Leadership Stark County. The day was full of great advice, exercises, and discussions from a…
10 Takeaways from The 2025 Persistent Leadership Conference
I recently enjoyed attending the Persistent Leadership Conference last week, presented by Leadership Stark County. The day was full of great advice, exercises, and discussions…
Podcast Episode #92 – The Rise of AI Agents
Let's talk about AI Agents. If you remember the movie The Matrix, an agent was considered to be a bad guy. It was a digital…
Marketing Brief: The Rise of AI Agents
Three Big Takeaways that You Need to Stay Ahead This Week: AI agents will soon drive many marketing and purchasing decisions, not humans directly. Marketing…
FREE WHITEPAPER
SEO Fundamentals Guide: How to Get Found Online
This white paper will introduce you to the SEO fundamentals you should be implementing to take your website to the next level and ultimately get found online by potential customers.
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