About Chris Auman

Business Growth and Digital Marketing News & Tips 7-16-23

So many business owners are focused on bringing in new customers that they miss out on the true value that existing customers bring to the…

Podcast Ep. #70 – INBOUND – Five Principles to Grow Your Business

Today on the Academy we'll talk briefly about 5 principles that summarize why Inbound, conceptually, is a game-changing strategy to grow your business. Unlike traditional…

Advice for Starting Your Own Podcast

A podcast is a great way to connect with an audience. It doesn’t matter if that audience is big or small, you can effectively use…

Business Growth and Digital Marketing News & Tips 6-25-23

"To everything turn, turn, turn; There is a season turn, turn, turn" The Byrds may not be talking about marketing or seasonal businesses, but they…

Business Growth and Digital Marketing News & Tips 6-11-23

Forget “hot girl summer” — we’re advocating for “big budget summer” in which business owners take charge of and optimize their digital marketing budgets. Do…

Podcast Ep. #69 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 3)

Today on the Academy we’re going to continue talking about Content Marketing and wrap up part 3 in this series. For those who are not…

Podcast Ep. #68 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2)

Today on the Academy we’re going to continue talking about Content Marketing. For those who are not familiar with the term or why it might…

Business Growth and Digital Marketing News & Tips 5-21-23

At its core, content marketing is about providing a unique and unforgettable experience for your customers. It’s like hosting a dinner party at your home…

Podcast Ep. #67 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)

Today on the Academy we’re going to be talking about Content Marketing. For those who are not familiar with the term or why it might…

An Introduction to Inbound content marketing

Content marketing is the art of creating and sharing valuable, relevant, and compelling content to attract, engage, and ultimately convert your audience into loyal fans…

Business Growth and Digital Marketing News & Tips 5-7-23

As you review form submissions for the month, have you noticed an uptick in fake form fills or submissions that are clearly from bots? It’s…

How to Build a Business That Survives and Thrives

Building a business is hard work. The rewards can be many, of course, but no one should expect it to be easy. If you are…

Podcast Ep. #66 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 3)

Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. As…

Business Growth and Digital Marketing News & Tips 4-24-23

Another conversion in the books! But what is it worth to you? By conversion, we mean any action that you would like a customer or…

Podcast Ep. #65 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2)

Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. If…