About Chris Auman

Podcast Ep. #55 – An overview of Inbound Marketing and why it’s a great investment

Today on the Academy I'd like to spend a little time talking about what inbound marketing is and why the approach is a great way…

Business Growth and Digital Marketing News & Tips 12-11-22

Conversions are the ultimate goal for most ad campaigns, and every good campaign must lead to a compelling landing page in order to convert. So…

Podcast Ep. #54 – Our process for annual business planning (Part 2)

Today on the Academy I thought we could spend a little more time talking about yearly planning since we’re approaching the end of the year.…

Podcast Ep. #53 – Our process for annual business planning (Part 1)

Today on the Academy I thought we could spend some time talking about yearly planning since we’re approaching the end of the year. If you…

Business Growth and Digital Marketing News & Tips 11-27-22

In addition to your email list, the data you have on hand from your existing customers (i.e. purchase history) is a gold mine of information…

Podcast Ep. #52 – Essentialism and the 80/20 rule in business and life

Today on the Academy we're going to do another segment that's quick and direct, but hopefully helpful to those who are working hard to start,…

Podcast Ep. #51 – What is positioning, why it’s important, and how it can grow your business

Today on the Academy we’re starting season #2 of our podcast with a series around an important, but misunderstood and undervalued concept: positioning. If you're…

Business Growth and Digital Marketing News & Tips 11-13-22

Different categories of colors drive human emotions in a specific direction, often on a subconscious level. This is why, if you pay close attention, you’ll…

Podcast Ep. #50 – Podcasting advice after 50 episodes

If you need advice to get started with podcasting and take the first steps, or you need motivation and tips to keep going beyond your…

Business Growth and Digital Marketing News & Tips 10-30-22

Has hiring been a challenge for you? Applicants just aren’t at the same skill level to meet the needs of most companies. 87% of companies…

Podcast Ep. #49 – The Alarming State of Trust Erosion, and What To Do About It

It’s blatantly obvious to say that trust is important. The alternative is simply distrust and nobody wants that. But building and sustaining trust can be…

Podcast Episode 48 – Everything I learned about social media growth, I learned from a book published in 1936

I’m sure you’ll be expecting me to unload a lot of specific tactical advice around “how” to do this. But today I’m going to focus on…

Business Growth and Digital Marketing News & Tips 10-16-22

Meaningful, accurate buyer personas can help you get the most out of your marketing efforts. Taking the time to do this exercise will help bring…

A New Trend in Website Design: Incorporating Illustrations and Abstract Designs for Bolder, More Unique Experiences

It’s easy enough to forget about the importance of website design when building out your pages. With so much focus on content – both for…

Podcast Episode 47 – Your playbook for hiring using digital marketing

Today on the Academy we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led…