About Chris Auman

Local Search Tactics Phase 3: Primary Offsite Local Strategies

Like the primary onsite strategies recommended in phase 2 of our Massive Guide to Local Search Tactics, there are many things that you can control…

Local Search Tactics Phase 2: Primary Onsite Local Strategies

There are many things that you can accomplish with your own website so you shouldn't waste an opportunity that you can fully control. Many of…

Local Search Tactics Phase 1: Local Campaign & Planning Setup

Every great SEO campaign starts with a solid foundation. In this section of our Massive Guide to Local Search Tactics you'll learn the basics of…

Education and Engagement — How to grow your digital footprint online

5 reasons why educating yourself and engaging online is important for your success online I recently wrote a post about my daily ritual of reading,…

Why Tracking Local Leads and Conversions Online is Getting Harder

Digital marketers and business owners have been talking for a while now about how it's becoming harder to track local digital marketing efforts. It used…

How to Establish the Habit of Reading, Sharing and Creating Great Content

My digital marketing education and engagement ritual In the world of internet marketing, you’ve got to relentlessly keep your finger on the pulse of the…

The Massive Guide to Local Search Tactics

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow…

Local Search N.A.P. Template, Best Practices and Processes

I’ve found that processes are essential in business. Local search and SEO is no different. Having solid system and reviewing them on a regular basis…

People can feel perfection

"People can feel perfection." - Disney Imagineer John Hench I was recently inspired by an article that I read regarding how Disney doesn't micromanage, they overmanage.…

A Local SEO Glossary of Terms

NOTE: This is an ongoing work in progress. Please email me if you'd like to contribute to this SEO glossary. To help you get started…

Yext, Localeze or UBL for Local SEO

I recently answered a question over at SEOMOZ and weighed in with my opinion on the value of these local search/business data distribution services and…

An effective link building strategy

I'm a huge proponent of building links through developing great content. We've had tremendous success generating traffic and links for our clients using this tactic…

Why Local SEO can be hard

It should be said before you begin a local SEO campaign, successful local SEO can be HARD. As with all good things in life, your…

Using Twitter to engage with local customers and clients

After trying to use Twitter in several different ways and finding little success over the years, I think I have enough failures under my belt…

Why Local Search Engine Optimization is Important for Small Businesses & Marketers

When you need a local service, what's your first course of action? Most people these days would say that they hop on their computer and…