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About David Loughney
Using Social Media as a Shopping Platform
The popularity of social media needs no introduction. Billions of people around the globe have social media accounts, and countless hours are spent each day…
A Facebook Ads Strategy to Reach the Right Customers
While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…
Your Followers (and Their Word-of-Mouth) Are Your Best Marketing Tool Yet
It’s hard work for any business to build an audience. In days gone by, building a following meant developing a group of people you could…
Building a Social Community with Hashtags
The power of social media marketing is no longer a secret. Companies have been using social media platforms in their digital marketing strategy to reach…
Facebook Ads Targeting: Finding Your Ideal Audiences
For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…
Organic Social Content Ideas to Help You Engage with Your Followers
Today’s small business owners need to get in front of their customers in ways far different than those in the past. To stay top of…
How to Grow Your Following on Social Media—and Why It Matters
As a business owner, your goal is to provide an excellent product or service for your customers. However, if you don’t make reasonable efforts to…
Audience Targeting Strategies for Social Media Ads
Social media advertising is essential if you are looking to expand your reach to new target audiences—and fast. Several studies show that organic reach is…
Tips for Running a Successful Facebook Ad Campaign
Recent estimates indicate that Facebook has over 2.6 billion users. And the typical active user spends nearly 40 minutes a day on the platform. With…
Retargeting Facebook Ad Traffic for Better Conversions
Have you been running Facebook social media ads for your company? Maybe you’re even having success—great click-through rates, low cost per results and awesome reach.…
Online Reputation Management: A Crucial Undertaking for Your Business
As we move into a new decade, the percentage of all goods purchased online continues to grow. It’s estimated that in 2020 people purchasing goods…
Don’t Let Slow Site Speed Warnings Deter Website Visitors
You may have already been dealing with Google’s more recent focus to improve user’s mobile experience. Mobile site speed was key to maintaining good organic…
Facebook Shrinks Mobile Newsfeed Ad Space
As of Monday, August 19, Facebook has modified the requirements for ad creative. This includes a change in the aspect ratios for images on it’s…