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About David Loughney
The Power of Storytelling Through Social Media
When was the last time you were so caught up in a good story that it became all you could think about? The art of…
How to Harness the Potential of Instagram Stories
Establishing a strong social media presence has become an indispensable tactic for businesses seeking to forge meaningful connections with their target customers. Social media platforms…
A Blueprint for Social Media Brand Consistency
With social media, brand identity isn't just a buzzword; it's the silent force shaping how your audience perceives you. As the online space becomes increasingly…
How to Create the Right Instagram Business Profile
Instagram is more than just a platform for sharing photos; it's a powerful social media tool within your business strategy. As of 2023, Instagram has…
An Introduction to LinkedIn Ads
When you think about running digital ads for your business, you probably think first about the standard social media platforms and search hubs like Google…
What is Threads and Is It Right for Your Organization?
If you spend any time at all on social media these days, you surely have seen some interesting developments. Things are always changing quickly, and…
A Quick Guide to Updating Your Facebook Business Page
Creating and maintaining a Facebook business page is one of the easiest promotional tools you have at your disposal. Business pages are free to create…
Leveraging LinkedIn InMail Ads for B2B Outreach
If you own or operate a business, you should be on LinkedIn. There are simply too many opportunities for connections available on this platform to…
How to Navigate Customer Service on Social Media
It’s the ability to communicate directly with customers that gives social media such tremendous power for businesses. Traditional forms of promotion don’t offer this interactive…
Trade Show & Virtual Event Social Media Support
When you go through the effort to attend a trade show or to host a virtual event, you want to get maximum value out of…
The Benefits of Virtual Events Remain Post-Pandemic
The pandemic demanded a sudden and dramatic shift in how events were held. Where in-person conferences and trade shows were the standard across nearly every…
How to Boost YouTube Subscribers
Just like Google, YouTube is a large and powerful search engine. You can type in just about anything and find a video that relates to…
What is Sustainable Marketing and How Can You Leverage Social Media?
It’s always important to take the right approach with your marketing efforts. If you don’t find the right angle to connect with your target audience,…
Improving Facebook Ad Management
Facebook is a great place to advertise your goods and services. The size of the platform speaks for itself, and there are plenty of targeting…
Drive Action in the Buyer’s Journey with Social Media
The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…
