Articles
The buyer's journey and social media

Drive Action in the Buyer’s Journey with Social Media

The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…

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Setting up new social media profiles

Tips for Setting Up New Business Social Profiles

Every business approaches social media in its own way. Some businesses love to engage with social channels and see these platforms as fundamental to their…

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Social media as a shopping platform

Using Social Media as a Shopping Platform

The popularity of social media needs no introduction. Billions of people around the globe have social media accounts, and countless hours are spent each day…

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Facebook Ad Strategies

A Facebook Ads Strategy to Reach the Right Customers

While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…

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social-media-followers-word-of-mouth

Your Followers (and Their Word-of-Mouth) Are Your Best Marketing Tool Yet

It’s hard work for any business to build an audience. In days gone by, building a following meant developing a group of people you could…

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instagram-hashtags

Building a Social Community with Hashtags

The power of social media marketing is no longer a secret. Companies have been using social media platforms in their digital marketing strategy to reach…

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facebook-marketing-ads

Facebook Ads Targeting: Finding Your Ideal Audiences

For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…

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Smartphone showing social media engagement

Organic Social Content Ideas to Help You Engage with Your Followers

Today’s small business owners need to get in front of their customers in ways far different than those in the past. To stay top of…

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People watching live video on social media on their phones

How to Grow Your Following on Social Media—and Why It Matters

As a business owner, your goal is to provide an excellent product or service for your customers. However, if you don’t make reasonable efforts to…

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Audience targeting for social media ads

Audience Targeting Strategies for Social Media Ads

Social media advertising is essential if you are looking to expand your reach to new target audiences—and fast. Several studies show that organic reach is…

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Digital advertising with Facebook

Tips for Running a Successful Facebook Ad Campaign

Recent estimates indicate that Facebook has over 2.6 billion users. And the typical active user spends nearly 40 minutes a day on the platform. With…