About Luke Wagner

Understanding Form Spam

Even if you have never heard of the term “spam” before in relation to websites and email communication, you have most likely still experienced it…

How to use The HubSpot WordPress Plugin – Features and FAQs

HubSpot is an all-in-one inbound marketing, sales, and service platform designed to help businesses attract, engage, and delight customers. It offers a full stack of…

AI or Agency? The pros and cons of a human touch vs artificial intelligence in web design

Your organization’s website is a critical marketing channel. It’s the first impression many customers have of your business and it plays a vital role in…

A Guide to Using WordPress Custom Post Types

What's WordPress? Well, if you've ever talked about making a website, you've probably heard of it. This content management system has been around since 2003…

Common Website Accessibility Mistakes

Accessibility is an important topic for all businesses. For a business with a physical location, it’s essential to comply with ADA regulations to make sure…

How to Set Up and Track Goals in GA4

Describing the transition to GA4 (Google Analytics 4) as controversial among marketers seeking to analyze and measure their performance would be a considerable understatement. Of…

Comparing the Best CMS Systems

If you are going to build a new website, the chances are you will be using a content management system, or CMS. While it’s not…

How Page Builders Like Elementor Help Streamline the Website Development Process

Building a website from scratch is an intimidating task. There is a whole world of possibilities out there for your new site, and it can…

Importance of a Sitemap for Better Ranking and Higher Traffic

In the never-ending quest for greater search traffic, you might find yourself looking for every little advantage you can find over the competition. Those in…

Customer Service Software Options for Your Website

Providing customer service is one of the core functions of a business. For a business that operates a brick-and-mortar location, that customer service often happens…

Why Website Speed Matters

It’s easy to overlook the importance of website speed. When working on a web design project, the various pages of that site wind up in…

How to Evaluate SEO Providers & Avoid the Sketchy Ones

The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around…

Internal Linking Tactics

When reviewing a site from an SEO and overall web design perspective, one thing I always include on my checklist is internal linking. We can…

5 Best Practices for Retargeting Campaigns

Retargeting is an extremely valuable tool in the digital marketer’s toolbox. It can impact the bottom line of any business if done correctly. Using this…

Getting Online Reviews

They say any press is good press in Hollywood. In some cases that might be true, but in the respected business world a bad review…