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Wordpress Custom Post Types

A Guide to Using WordPress Custom Post Types

What's WordPress? Well, if you've ever talked about making a website, you've probably heard of it. This content management system has been around since 2003…

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Website accessibility

Common Website Accessibility Mistakes

Accessibility is an important topic for all businesses. For a business with a physical location, it’s essential to comply with ADA regulations to make sure…

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Goals in GA4 hero

How to Set Up and Track Goals in GA4

Describing the transition to GA4 (Google Analytics 4) as controversial among marketers seeking to analyze and measure their performance would be a considerable understatement. Of…

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CMS systems

Comparing the Best CMS Systems

If you are going to build a new website, the chances are you will be using a content management system, or CMS. While it’s not…

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website-page-builders

How Page Builders Like Elementor Help Streamline the Website Development Process

Building a website from scratch is an intimidating task. There is a whole world of possibilities out there for your new site, and it can…

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sitemaps-ranking-and-traffic

Importance of a Sitemap for Better Ranking and Higher Traffic

In the never-ending quest for greater search traffic, you might find yourself looking for every little advantage you can find over the competition. Those in…

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customer service software

Customer Service Software Options for Your Website

Providing customer service is one of the core functions of a business. For a business that operates a brick-and-mortar location, that customer service often happens…

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website-speed

Why Website Speed Matters

It’s easy to overlook the importance of website speed. When working on a web design project, the various pages of that site wind up in…

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Evaluating an SEO Agency

How to Evaluate SEO Providers & Avoid the Sketchy Ones

The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around…

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Internal Linking Plan

Internal Linking Tactics

When reviewing a site from an SEO and overall web design perspective, one thing I always include on my checklist is internal linking. We can…

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Retargeting & Remarketing

5 Best Practices for Retargeting Campaigns

Retargeting is an extremely valuable tool in the digital marketer’s toolbox. It can impact the bottom line of any business if done correctly. Using this…

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Yelp Reviews

Getting Online Reviews

They say any press is good press in Hollywood. In some cases that might be true, but in the respected business world a bad review…

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Cross Device Conversions

Three Steps for Mobile Success

As a business owner in North Canton, there is no doubt that you have seen the shift of marketing. From mailings to local newspaper advertisements…

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Local Mobile Search

Google Mobile Friendly Update

Do you already have a mobile-friendly web design? Better be sure of that! On April 21, 2015 Google’s mobile ranking factors will kick in. Those…

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Content Amplification

Content Amplification in a Nutshell

Content Amplification is the buzzword for digital marketing, and understanding what it means is the first step to putting it to work for your business.…