About Lauren Zils

Customer Journey Mapping for a More Customized Experience

In the days before digital technologies like the internet, selling was a very personal process. As a business owner or sales professional, you worked face…

Comparing E-Commerce Platforms: WooCommerce vs. Shopify

In many ways, starting an e-commerce store has never been easier. You don’t need to build any software from scratch or create a custom system…

Nurturing Customers Throughout the Buyer’s Journey

At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're just beginning to explore…

From Keywords to Topics: Shifting your SEO Focus

The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search…

Understanding Where Your Prospect is at in the Buyer’s Journey

Some purchases happen on a whim. For example, if you are walking through the grocery store and see a freshly baked treat near the end…

Which is More Important: Paid or Organic Efforts?

The various ways you can acquire traffic for your website can be divided up into two general categories: paid and organic. As the names would…

E-Commerce – What to consider when you’re getting started

I was recently hanging out with my dad and we started talking about a trip that he took with my mother to pick up baking…

Understanding User Intent When Considering Long-Tail Keywords

Targeting specific keywords has long been a central practice in search engine optimization. In fact, you could argue that keyword targeting was the original SEO…

An Introduction to the Inbound Methodology

When was the last time something came into your world and basically rewrote the rules around what you thought you knew or believed? We refer…

What is Marketing Automation?

Marketing is an essential function for any business. No product or service, no matter how great it may be, sells itself. If you have been…

Go from Implementing Individual Digital Marketing Tactics to Comprehensive Campaigns

So, you’re hosting a virtual event/live webinar next month and want to get as many people as possible to sign up and attend. You’ve decided…

Get Messages from Consumers Straight Through Google Maps & Search with Business Messages by Google

On June 25, 2020 Google announced expanding access to its Business Messages in Maps and Search. While they were at it, Google also announced new…

Purchase a Gift Card or Make a Donation Straight from Your Google My Business Profile

Due to the impact COVID-19 has had on local communities, Google has been working hard to make supporting local businesses easier. Recently, that extended beyond…

Visual Ad Formats are King on Google

Consider the impact of this statement on your ad strategy: 50% of online shoppers say images of the product inspire them to purchase. If your…

Google Officially Launches FAQ Schema

Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. According to Search Engine Journal,…