About Lauren Zils

Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App

The navigational capability of mobile smartphones is one of the features that have caused these devices to play such a major role in modern life.…

How to Get Started with SMS Marketing

As a marketer, your primary objective is to put the right message in front of the right people at the right time. If you can…

Winning with Conversion Value: A Guide for Non-Ecommerce Businesses

In the world of ecommerce, there are certain metrics that are just accepted as standard. One of those, conversion value, helps business owners to understand…

Data Privacy Standards

Anyone who owns a website needs to think of the data privacy concerns that their users may have when accessing the site. Of course, data…

Customer Perceived Value: What Is It and Why Is It Important?

Serving customers is what business is all about. No matter what type of business you are in, there is sure to be some customer that…

Creating New Goals in Google Analytics

Google Analytics is considered a default tool for nearly every site on the web today. For most people, one of the first things they do…

How to Improve Conversion Rates on a Promotional Landing Page

Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…

How to improve communication when hiring

Staying top of mind during the hiring process and even post-interview is extremely important to successfully hire great people these days. Approach communication with a…

Click-Through Rates: Benchmarks + How to Increase CTR

For a digital marketer, click-through rate is one of the fundamental metrics that will be used in many different applications. It’s hard to talk about…

The benefits of working with a professional marketing strategist

What can a professional marketing strategist do to help you grow your company? Listen to Lauren explain why she loves her role, how she helps…

Hiring and The Great Skills Divide – What to know and what to do about it when hiring

Because baby boomers are leaving and millennials are just getting started in the workforce, companies are having trouble filling positions that require a certain level…

The basics of hiring using digital marketing

Nothing is working. You’re trying to be creative and do everything big and great with your hiring activities, but have you covered the basics of…

Using digital marketing to hire

Today we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led by our Director…

Integrating HubSpot with Google Analytics

For website owners and managers, Google Analytics is a must-have tool. The wealth of information available is simply too valuable to pass up, and as…

Video Podcast – How digital marketing can help with hiring and retention

View on YouTube Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of…