About Kate Falconer

Updates to Responsive Search Ads & Shopping Campaign Ads from Google Help Get More Customers Shopping

Google keeps unrolling new features that help us better target our ads or test new aspects of our campaigns, and ultimately help you reach the…

Updated Google Ads Policies Put In Place to Protect Users from Discrimination and Clickbait

Google is often making adjustments to its policies to better serve its users and ensure quality results. We recently saw two new policy updates for…

Combined Audiences for Search Targeting in Google Ads

You have the option to now combine audience targeting to create special audiences for your search targeting efforts in Google PPC Ads. You can layer…

Google Lead Form Extensions Show Promise for Higher Conversion Rates

Why Does Google Think Lead Form Extensions are Effective for Businesses? Convenience: Users can complete the lead form directly from the search results instead of…

Offline Conversions Matter, Too! Start Tracking Store Visits in Google Ads

Did you know that you have the ability to track offline store visits in your Google Ads account? This can be extremely helpful when bringing…