An Intro to Customer Success Metrics

If you operate in the B2B world, you succeed when your customers succeed. That sounds simplistic, but when it comes down to it, it really…


Intro to PPC from a Google Certified Expert

PPC ads—What are they and how do they work? Hear it straight from the Google Ads expert herself… Kate Falconer.


Facebook Ads Targeting: Finding Your Ideal Audiences

For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…

Updates to Google Responsive Search Ads and Shopping Campaign Ads

Updates to Responsive Search Ads & Shopping Campaign Ads from Google Help Get More Customers Shopping

Google keeps unrolling new features that help us better target our ads or test new aspects of our campaigns, and ultimately help you reach the…

No Discrimination Advertising

Updated Google Ads Policies Put In Place to Protect Users from Discrimination and Clickbait

Google is often making adjustments to its policies to better serve its users and ensure quality results. We recently saw two new policy updates for…

Wooden figures representing audience targeting

Combined Audiences for Search Targeting in Google Ads

You have the option to now combine audience targeting to create special audiences for your search targeting efforts in Google PPC Ads. You can layer…

Person searching internet on mobile phone

Google Lead Form Extensions Show Promise for Higher Conversion Rates

Why Does Google Think Lead Form Extensions are Effective for Businesses? Convenience: Users can complete the lead form directly from the search results instead of…


Offline Conversions Matter, Too! Start Tracking Store Visits in Google Ads

Did you know that you have the ability to track offline store visits in your Google Ads account? This can be extremely helpful when bringing…