About Kate Falconer

The Power of Audience Targeting: How to Boost Your Google Ads Search Campaigns

In the competitive landscape of online advertising, reaching the right audience is crucial for maximizing your campaign's impact. Google Ads offers powerful tools for audience…

Ad Group Organization in PPC Campaigns: A Comprehensive Guide

As marketers, we're constantly striving to reach the right audience with the right message at the right time. In the realm of paid search advertising,…

What Are Attention Metrics?

Core Takeaways: Attention metrics offer a deeper understanding of consumer engagement beyond traditional viewability and impressions, focusing on measuring the quality of ad placements by…

Advice from Google about How to Master Google Search Ads

Mastering Google Search ads is paramount for businesses aiming to enhance their online visibility and drive meaningful conversions. Google recently released a comprehensive guide that…

Maximizing ROI with Budgeting and Bidding in Paid Advertising (PPC)

In the vast and often intricate landscape of digital marketing, PPC (Pay-Per-Click) advertising stands tall as both a beacon of opportunity and a potential minefield…

Turning Clicks into Conversions: Remarketing Strategies for PPC

Pay-per-click ads are an effective tool for reaching customers and securing conversions. When paired with solid SEO work and a few other key fundamentals, PPC…

Three Steps You Can Take Today to Optimize Your PPC Ad Performance

There is perhaps no better way to quickly drive traffic to your website than using PPC (Pay-Per-Click) ads. With pay-per-click, you can turn on a…

Pay-Per-Click Glossary of Terms

Using pay-per-click advertising is one of the best ways to pick up a quick flow of traffic to your website. While organic SEO is a…

Utilizing PPC in Your New Product Launch Strategy

Launching a new product is an exciting time for a business. Plenty of hard work has surely gotten you to the point of bringing a…

A Guide to Google Ads Types and How to Use Them

The power of Google Ads is no secret. In fact, when you were first getting started in digital marketing – or, maybe you are just…

How to Outperform Competitors with Facebook Ads

Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…

Google Ads Cost Per Lead Benchmarks by Industry

Running Google Ads is one of the best ways to bring new people to your site. Not only can you bring in traffic, but you…

How to Get Started with Google Ads

Running paid ads is one of the best ways to promote your business in the digital sphere. While there are other places online to run…

A Guide to Google Ads Extensions

If you have any experience at all in digital marketing, you don’t need an introduction to Google Ads. In fact, you don’t really need to…

How to Perform a Quick PPC Audit to Improve Your Results

Running pay-per-click (PPC) ads is a high-stakes game. On the positive side, a great PPC campaign can deliver incredible results for your business. Ads that…