About Chris Auman

What Does It Mean to Nurture a Customer?

Starting and then strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Let’s…

Business Growth and Digital Marketing News & Tips 4-28-24

Whether it’s urging visitors to make a purchase, subscribe to a newsletter, request a demo, or download a resource, a clearly written and well-designed call-to-action…

Business Growth and Digital Marketing News & Tips 4-14-24

Did you know? It’s five to twenty-five times more expensive to acquire a new customer than to retain an existing one. Increasing customer retention by…

Business Growth and Digital Marketing News & Tips 3-28-24

With the desire for precise measurement tools to determine ROI, there has been a rise in attention metrics.  These metrics, which often utilize eye-tracking data,…

Metrics for Tracking Customer Retention

"Your best customers are your existing customers. Retain them and you'll be rewarded with their loyalty, advocacy, and ongoing business. Acquiring new customers is important,…

Business Growth and Digital Marketing News & Tips 3-14-24

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to “continuous improvement”, has been…

Hubspot’s AI Features and Updates

HubSpot is marking significant strides in the evolution of digital marketing, sales, and customer service tools. With a slew of innovative updates and enhancements, HubSpot…

Business Growth and Digital Marketing News & Tips 2-28-24

Will Your 2024 Digital Marketing Strategy Return the Revenue Growth You Need? Your 2024 digital marketing strategy can’t afford not to invest in inbound marketing.…

Business Growth and Digital Marketing News & Tips 2-18-24

With the rise of artificial intelligence (AI), there is a new debate over whether to use a traditional agency partner or AI for website design…

Apple’s Vision Pro: A Glimpse into the Future of Visual Search and Marketing

The world of technology is abuzz with speculation surrounding Apple's Vision Pro, an augmented reality (AR) and spatial computing headset poised to revolutionize how we…

Business Growth and Digital Marketing News & Tips 1-28-24

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…

Business Growth and Digital Marketing News & Tips 1-14-24

With modern consumers becoming more discerning than ever before, personalization and striving to build strong relationships across the entire customer journey play a vital role…

The Intersection of Social Media and SEO – What you need to know

Introduction: The synergy between social media and Search Engine Optimization (SEO) is a strategic alliance that demands attention. It's not about elusive secrets or digital…

How to Create a Customer Retention Strategy

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…

Business Growth and Digital Marketing News & Tips 12-17-23

As 2023 is coming to a close, the new year will bring new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to…