About Chris Auman

10 Key Benefits of Inbound Marketing vs Traditional Advertising

In the world of marketing, two approaches often compete for attention: inbound marketing and traditional marketing. While both aim to generate leads and sales, they…

Business Growth and Digital Marketing News & Tips 9-13-24

SEO is more than just a buzzword; it’s a crucial factor in achieving online visibility and digital marketing success. But how do you know if…

Podcase Episode #81 – The Toyota Way – 10 key concepts that can grow your business

Today I wanted to talk about a philosophy called The Toyota Way. The Toyota Way is a comprehensive framework that extends far beyond the auto…

Business Growth and Digital Marketing News & Tips 8-28-24

If you run a business that serves customers in your local region, having a local SEO strategy to create awareness is critical. Think about it—if…

Podcase Episode #80 – Driving Revenue: How CRM Systems Benefit Sales, Marketing, and Service Teams

Today, we’re going to talk about what a CRM system is and all the ways you can use this tool to grow your business.Organizations are…

Business Growth and Digital Marketing News & Tips 8-14-24

Creating a compelling LinkedIn profile that “sells” goes beyond the obvious steps of adding a professional headshot and updating your bio and work history. These…

Podcase Episode #79 – Social Selling Best Practices

Today, let's talk about social selling. Social selling on social media platforms has become a cornerstone of modern sales strategies, particularly in the B2B space.…

Business Growth and Digital Marketing News & Tips 7-28-24

While both inbound and outbound strategies have their place, our experience has shown that inbound leads often provide a more sustainable and effective approach to…

Beyond the Basics: Advanced Tips and Techniques to Optimize Your LinkedIn Profile for Sales

Creating a compelling LinkedIn profile that "sells" goes beyond the obvious steps of adding a professional headshot and updating your bio and work history. These…

Podcase Episode #78 – How B2B Marketing is Evolving: Strategies for Success in a Digital World

Today, let's explore how the world of B2B digital marketing is evolving. Our world has changed rapidly over recent years due to several key factors,…

Business Growth and Digital Marketing News & Tips 7-14-24

Implementing more personalization into your email campaigns is key to email marketing success in the age of tailored online experiences.  Data segmentation is crucial for…

Podcase Episode #77 – Visioning – Charting a course toward fulfillment and success (Pt. 2)

Today we're continuing the conversation around a concept called visioning. If you haven't heard episode #1 please head over there now. Visioning can be a…

The Power of Propinquity

Yes, you read that right. The word is propinquity. To be honest, I've just recently heard the word. It's odd, yet kind of fun to…

Business Growth and Digital Marketing News & Tips 6-28-24

You’ve heard the quote, “If you fail to plan, you plan to fail” —  and for good reason. Whether you just started your business or…

AI Search Stumbles: Google’s AI Overviews Need Work

Search engines are the cornerstones of our digital world, and Google, the current king (at the moment) of search, has been constantly trying to innovate…