About Kelly Brown

Why is Local SEO Important?

More than 40 percent of online searches now focus on returning results for local companies, and Google, Bing, and Yahoo have changed their algorithms to…

What is Duplicate Content?

If search engines find duplicate content on your website, they might remove its pages from the results or downgrade them to lower positions. This can…

SEO: 9 Common Misconceptions

Optimizing your webpage for search engines is only part of the equation when it comes to boosting local visibility. If you're using broad SEO tactics…

Content Marketing: Blog posts vs. Landing Pages

Do you have thousands of newsletter subscribers? Are your sales reps are pounding the pavement trying to convert leads? Is your advertising budget strong, but…

Why is Responsive Website Design Important?

A responsive website design dramatically adapts itself to all mobile platforms, such as tablets, laptops and smartphones. It also manipulates the minimum and maximum pixel…

You Are More Than Your Website

Social media has upended traditional marketing strategies, changing the ways businesses communicate with their customers. Online marketing expanded the reach of businesses, finding new markets…

How to Avoid Duplicate Content on Your E-Commerce Site

Despite featuring thousands of products on your e-commerce site, the amount of traffic being driven to it may be downright abysmal. What gives? Odds are…

Does Your Website Generate Leads?

A successful business website is one that actively generates leads on an ongoing basis. To ensure that this happens, you need to assess the effectiveness…

The Role of Social Media in Marketing Your Local Business

Everyone is aware that social media and online advertising have become major components of most digital marketing campaigns. However, some local small businesses still hold…

How S.M.A.R.T. are your Digital Marketing Goals?

[caption id="attachment_7790" align="alignleft" width="300"] S.M.A.R.T. Digital Marketing Goals[/caption] When it comes to digital marketing, many businesses take an approach akin to throwing mud against a…

How SEO is helping Ohio manufacturers grow their businesses

Ohio Manufacturing is not dead. At least, not from what I've seen. The manufacturers we work with, and there are more than you'd expect, have…

What can you expect when implementing a content marketing campaign?

Ohio business leaders are coming to embrace the concept of 'content marketing.' The transition from traditional outbound 'interruption' based marketing to an inbound or content…

Marketing Strategy: ‘Blog for Business’ or ‘Dial for Dollars?’

I recently took part in a very lively discussion on LinkedIn where someone posed the question: For a small company, are cold calls effective? Well this…

Quality vs. Quantity: The Content Marketing Dilemma

According to a recent study, by the Content Marketing Institute and Marketing Profs 64%  of marketers believe that producing enough content was their number-one challenge.…

PPC: How To Get More Bang for Your Buck

If you're not careful, you can flush a lot of money right down the drain with an ill-conceived Pay-Per-Click campaign.  Of course, that's true with…