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About Kelly Brown
Unlocking Growth with Retail Media Networks
As marketers, we often stick to our comfort zones—relying on traditional Google Search Ads and Facebook to spread the word about our businesses. But in…
Your Guide to Email Lead Nurturing: Converting Leads into Customers
Why Multi-Touch Campaigns Matter Internet and smartphone users are constantly bombarded with new information, which means getting them to engage—and eventually buy—can be a challenge.…
What Google’s Antitrust Case Means to Small Business Advertisers
In a landmark decision, a U.S. judge has ruled that Google violated antitrust laws by maintaining an illegal monopoly over online searches. This verdict marks…
Your Website is Generating Leads, But Is Your Sales Team Following Up in Time?
We recently completed an internal study with a client to determine why the leads they were getting from their website weren’t converting into sales. Bottom…
How to Budget for Growth
Greg Crabtree wrote two great books (Simple Numbers & Simple Numbers 2.0) that I continually reference when managing our business. I find these books invaluable…
Mastering Social Selling with LinkedIn Sales Navigator
Social selling has revolutionized the way businesses approach sales, allowing professionals to leverage social networks to find and engage prospects. Social selling has recently been…
Embracing the concept of Kaizen in Digital Marketing and Business
“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to "continuous improvement", has been…
Understanding Quality Score in PPC Advertising
You may be wondering how you can optimize your online advertising strategy to reach more potential customers. One of the most effective ways to do…
How to Address Price Increases for Products or Services with Customers
Nothing lasts forever. This is true in business as it is in life, and at some point, you may need to raise your prices to…
Calculating Customer Lifetime Value
It should be a business’ goal to extract as much value out of each customer as possible. It’s hard to acquire customers, so you want…
How to Craft a Business Mission Statement
As a business owner, the list of things you have to do is a long one. There are countless things needed to get the business…
Establishing Your Company’s Purpose and Business Goals
It’s easy to overlook the importance of clearly defining the purpose of your company and the goals it is trying to achieve. When you first…
The Ins (and Not Outs) of Inbound Marketing
Great marketing doesn’t happen by accident. At least, not usually. If you just put out a few ads and hope for the best, you shouldn’t…
Marketing is a lot like Legos
Marketing is a lot like Legos— you can't build something great without a foundation, a plan, and a reliable process. Kelly tells us more about…
Is Keyword Research Dead?
It used to be that including keywords in tags and content was a surefire way to improve your site's visibility in search results. However, Google…
