Mastering social selling

Mastering Social Selling with LinkedIn Sales Navigator

Social selling has revolutionized the way businesses approach sales, allowing professionals to leverage social networks to find and engage prospects. Social selling has recently been…


Embracing the concept of Kaizen in Digital Marketing and Business

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to "continuous improvement", has been…

Quality Score in PPC Advertising

Understanding Quality Score in PPC Advertising

You may be wondering how you can optimize your online advertising strategy to reach more potential customers. One of the most effective ways to do…

How to address price increases

How to Address Price Increases for Products or Services with Customers

Nothing lasts forever. This is true in business as it is in life, and at some point, you may need to raise your prices to…

Calculating customer lifetime value

Calculating Customer Lifetime Value

It should be a business’ goal to extract as much value out of each customer as possible. It’s hard to acquire customers, so you want…

Foundations of Business Mission Statements

How to Craft a Business Mission Statement

As a business owner, the list of things you have to do is a long one. There are countless things needed to get the business…

Establishing your company's purpose

Establishing Your Company’s Purpose and Business Goals

It’s easy to overlook the importance of clearly defining the purpose of your company and the goals it is trying to achieve. When you first…


The Ins (and Not Outs) of Inbound Marketing

Great marketing doesn’t happen by accident. At least, not usually. If you just put out a few ads and hope for the best, you shouldn’t…


Marketing is a lot like Legos

Marketing is a lot like Legos— you can't build something great without a foundation, a plan, and a reliable process. Kelly tells us more about…

is keyword research dead?

Is Keyword Research Dead?

It used to be that including keywords in tags and content was a surefire way to improve your site's visibility in search results. However, Google…

responsive website design

What is Responsive Web Design?

If you're reading this blog on your smartphone or tablet, you're not alone. Most of us are attached to our mobile devices and frequently use…

pizza has user intent

SEO: What is User Intent?

What's the User Intent of "Pizza" Long focused on technical strategies and tactics (keywords, H1 tags, page links etc) for optimizing websites, search-engine optimization experts have…

Is Thomasnet an SEO solution for manufacturers?

Is ThomasNet the SEO solution for manufacturers?

We provide online marketing services to a number of Northeast Ohio manufacturers. Last week I sat down with two separate manufacturing companies in the Canton area and…

your website is never done

Your Website is Never ‘Done’

Like many business owners looking for web design help, you may be eagerly awaiting the completion of your official website. While it will be a…

Why is Landing Page Optimization Important?

Why is Landing Page Optimization Important?

Taking the time to design a landing page for your website can boost your business by drawing more customers and increasing conversion rates. Landing pages…