About Emily Snyder

A/B Testing Emails and How to Interpret Results

A/B testing, or split testing, is a powerful method used in email marketing to optimize campaigns. It compares two versions of an email to see…

The Importance of Testing Forms on Conversion Landing Pages

In the world of digital marketing, the landing page stands as a pivotal gateway between visitors and conversions. A conversion landing page is exactly what…

Leveraging Drip Email Campaigns to Close Leads Faster

Drip emails are a series of automated marketing emails sent out to leads or prospects over a period of time. Each email is designed to…

A Beginner’s Guide to Welcome Emails

Delving into sophisticated email marketing strategies beyond the conventional email newsletter can sometimes feel overwhelming for business owners and marketers. But there are many opportunities…

The Key to a Successful Website Launch: A Comprehensive Testing Strategy

Launching a new website is an exciting and ultimately fulfilling process. You might be developing a new site to replace an aging one, creating a…

How to Generate Repeat Sales with Email Automation

The hardest thing to do in business is to earn a new customer. For someone who has never purchased from you previously, to commit to…

What’s the Best Time to Send an Email?

The power of email marketing is no secret. Sending marketing messages directly to the inboxes of people who have previously confirmed that they are interested…

3 Quick Fixes to Improve Website Speed

There are few things in the digital sphere that are as important as website speed. If you want to rank well in search results and…

​​Five Most Useful WordPress Plugins for Small Businesses

Plugins are a huge part of what makes WordPress such a wildly popular website platform. Rather than having to custom build any new feature you…

10+ reasons why Woo Commerce is a great choice for an e-commerce store

WooCommerce is owned by Automattic, the company that created WordPress. WooCommerce is supported by a passionate community of partners, developers, and business leaders that aim…

Managed WordPress Hosting vs. Shared Hosting

Every website needs a host to deliver it to the internet at large. While it’s technically possible to host your own site on your own…

How to Pivot from Low Open and Click-Through Rates on Emails

Every marketer knows the value of a quality email list. With a good list on your side, it’s almost like you have a license to…

A Beginner’s Guide to WordPress Websites

For a small business owner, the world of digital marketing can feel like a big, scary place with so many options to navigate. Sure, you…

Five Reasons to Choose WordPress as Your CMS

You can have the most beautiful, aesthetically pleasing website out there… that does nothing for your business. Not only is a website’s design and appearance…

Improve Your Google Ads with the New Explanations Tool

Google ads can be a great way to advertise your product or company. They can help drive traffic to your website and generate more leads…