About David Loughney

How to Grow Your Following on Social Media—and Why It Matters

As a business owner, your goal is to provide an excellent product or service for your customers. However, if you don’t make reasonable efforts to…

Audience Targeting Strategies for Social Media Ads

Social media advertising is essential if you are looking to expand your reach to new target audiences—and fast. Several studies show that organic reach is…

Tips for Running a Successful Facebook Ad Campaign

Recent estimates indicate that Facebook has over 2.6 billion users. And the typical active user spends nearly 40 minutes a day on the platform. With…

Retargeting Facebook Ad Traffic for Better Conversions

Have you been running Facebook social media ads for your company? Maybe you’re even having success—great click-through rates, low cost per results and awesome reach.…

Online Reputation Management: A Crucial Undertaking for Your Business

As we move into a new decade, the percentage of all goods purchased online continues to grow. It’s estimated that in 2020 people purchasing goods…

Don’t Let Slow Site Speed Warnings Deter Website Visitors

You may have already been dealing with Google’s more recent focus to improve user’s mobile experience. Mobile site speed was key to maintaining good organic…

Facebook Shrinks Mobile Newsfeed Ad Space

As of Monday, August 19, Facebook has modified the requirements for ad creative. This includes a change in the aspect ratios for images on it’s…