About Chris Auman

The mobile website vs. app debate – What’s the best choice?

I've been asked many times regarding my opinion on whether a client should develop an app or just focus on their website. Apps are all…

Advice on creating low budget, informational YouTube Videos for your website

Ok, so over the years we've learned a few things about web video. We're by no means experts but here are some basic 101 tidbits…

Local Search – Analysis of how consumers find what they need

For consumers, local search is a near-daily ritual – 4 in 10 individuals use local search once a day, while two-thirds use local search at…

Local Business Listings Distribution Online – How to get it done right

"Every month, online consumers perform over 3 billion local searches online for nearby products and services." - Neustar Author's Note: This article is about why…

Why the Yellow Pages is not an Internet Marketing Strategy

People are continually asking my opinion about the Yellow Pages. My first question is "Which Yellow Pages"? Are you talking about the book that shows…

Online business reviews — Why they’re important and how to get them

Search engines want to return the most relevant results for their users and there are many different factors that figure into why one site ranks…

Local Search Marketing

Local Search Marketing is becoming more and more important. As a small business you're probably saying "yes, it's always been important". But I'm talking about…

Setting up multiple fake offices to get Google listings – Hades Awaits my friend

[caption id="attachment_250" align="alignright" width="168"] Image credit and tutorials here. Pretty kick ass image, No? http://tinyurl.com/cx8kys[/caption] You may be tempted to try and setup multiple fake…

The Big List of Local SEO’s (Hat tip to Mike Ramsey)

I recently met Mike Ramsey (Briefly) at the GetListed.org Local University (#LocalU) in New York City. I don't know Mike and I would hesitate to…

What users want when using a mobile website

If you haven't heard by now, there's a lot of people that have a mobile phone. (Massive understatement) 153.9 million smartphones were sold in Q2…

Local search ranking factors (Distilled down for consumption)

What does it take to rank locally? Just like traditional SEO there are potentially hundreds or even thousands of factors that combine together and influence…

Internet Marketing Research and YOU

Research is what I'm doing when I don't know what I'm doing. -Wernher Von Braun An important part of building an effective digital marketing strategy…

The benefits of getting listed on Acxiom

Acxiom is one of the largest data distributors online and one of the only services that actually charges a fee. Is the cost worth it?…

Keyword Research for a Local Business

Keyword research is essential to SEO, but I'm often challenged by the fact that it's hard to get good local information for a local key-phrase…

Why Great Web Design Matters

People love Apple's products. Why? Because they're beautiful and blissfully easy to use. There's really not much more to it than that. Of course the…