About Kelly Brown

Branded vs. Non-Branded Keywords

If the bulk of your site's organic search traffic comes from people searching for variations on your company name, congratulations! You've got name recognition --…

Customer Acquisition: How Much Should You Be Spending?

Professional marketers know the rule:  You don't make your money from the first sale. You make your money from the repeat business. The vast majority…

12 Internet Marketing Strategy Mistakes

1 - Not Having One I’m not (just) talking about the absence of any internet marketing activity here. Worse still, I’m talking about the lack of…

4 Reasons Why You Need an Digital Marketing Strategy

SEO ain't a strategy. Blogging, Facebook, Twitter, Email Newsletters….these ain't strategies either. They’re tactics at best. But more accurately, they’re “media channels”, communication mediums to…

How to Measure Conversion Using Google Analytics

In Digital Marketing, 'Conversion' is measured as the percentage of visitors who "perform desired actions based on subtle or direct requests from marketers, advertisers, and…

9 Great Google Analytics Features

Well, I got good news and I got bad news... The good news is -- Google’s added a TON of new features to Google Analytics. The…

Digital Marketing Planning: How To Create An Editorial Calendar

Perhaps the biggest challenges in launching an inbound marketing campaign as part of your Digital Marketing Strategy, is coming to grips with  the sheer volume…

Twitter or Facebook? Small Business Social Media Marketing

Twitter is another way to connect with people on social media and spread information about a particular subject. There are a lot of people that…

How Long Does It Take for a Content Marketing Strategy to ‘Work’?

What? Do you want accountability? Do you have an expectation for return on investment for a marketing effort? Do you actually expect someone to give…

20 ideas to promote a local website

Driving real traffic to your site these days is a never ending battle that most people think is beyond their reach if they don’t spend…