About Cortney Ayers

Inbound vs. Outbound Leads: Finding a Winning Strategy

Understanding Inbound and Outbound Leads When it comes to generating leads for your business, it's essential to understand the difference between inbound and outbound strategies.…

Know Your Audience: A Battleship-inspired Strategy

As a kid, my first real exposure to strategy was in the game Battleship. It’s a simple game with easy setup and rules, but what…

Beginner’s Guide to Creating Custom Reports and Dashboards in GA4

Google Analytics 4 provides ample insight into your business without any customization. You can use it right out of the box and get information that…

The Importance of Mobile Optimization for SEO in the Mobile-First Era

When you are working through a website development project, you are likely doing that work on a computer. Whether it’s a desktop or a laptop,…

5 Ways ChatGPT Can Make It Easier on Your Digital Marketing Team

If you aren’t yet using ChatGPT to improve the performance of your digital marketing team, now might be the time to dive in. Some businesses…

How Privacy is Impacting Direct Traffic

In the big picture, increasing privacy protections for internet users is a good thing. There are many ways in which the privacy of online users…

What You Should Be Getting Out of Your Monthly Marketing ROI Reports

A big part of running a business is making investments. While the biggest investment probably comes upfront when you first get started, you’ll continue to…

Three Habits of Successful Businesses Who Reach Their Goals

A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them…

Four Principles of Inbound: Standardize, Personalize, Optimize, Empathize

A deep understanding of inbound marketing can go a long way toward helping you get great results. The more you know about the process you…

Be Present, but Be Patient: The Role of Content in the B2B Buying Journey

Image: CMO by Adobe B2B sales have always been challenging as corporate red tape can deter buying influencers from seeking or suggesting new vendors for…