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About Griffey Girty
Measuring ROI with HubSpot: Demonstrating Marketing Impact
In the fast-paced world of digital marketing, proving Return on Investment (ROI) is vital for validating marketing efforts and budget allocation. Yet, accurately measuring ROI…
Utilizing GA4 for Enhanced Customer Journey Analysis
Google Analytics (GA4) is an advanced web analytics platform created by Google. If you're new to the idea of using a tool to analyze data,…
Measuring SEO Success: Key Metrics to Track and Analyze
In 2023, there are a staggering 1.13 billion websites on the internet, but only about 200 million are actively used. Regardless, that’s a LOT of…
How to Find and Understand Your Ideal Audience
When you boil it down, the entire goal of digital marketing is to find your audience out there on the web. If you can find…
Winning with Conversion Value: A Guide for Non-Ecommerce Businesses
In the world of ecommerce, there are certain metrics that are just accepted as standard. One of those, conversion value, helps business owners to understand…
Data Privacy Standards
Anyone who owns a website needs to think of the data privacy concerns that their users may have when accessing the site. Of course, data…
Creating New Goals in Google Analytics
Google Analytics is considered a default tool for nearly every site on the web today. For most people, one of the first things they do…
Integrating HubSpot with Google Analytics
For website owners and managers, Google Analytics is a must-have tool. The wealth of information available is simply too valuable to pass up, and as…
