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About David Loughney
How to Be Creative on Social Media (Especially when you’re “not” a creative person)
Many business leaders believe that they’re not creative. Instead, they see themselves as only analytical or “left brained”. Hopefully this blog post will challenge that…
How SEO and AI Can Fuel Your Lead Generation Efforts
Search Engine Optimization (SEO) has been a foundational element in marketing for years, and most business professionals have seen the benefits of implementing this strategy.…
Why Smart B2B Marketers Still Bet Big on Whitepapers
One of the most misunderstood and underrated tools in business-to-business (B2B) marketing is the whitepaper. While other forms of content may seem to generate leads…
Why You Don’t Need to Be on Every Social Media Platform (and What to Focus On Instead)
You’ve probably heard that your business “needs to be everywhere,” or you’ve been asked, “How are you not on [insert new social media platform here]?”…
Get More Engagement on Instagram with These Tips
Every time you learn to use Instagram hacks to promote your content, the rules and algorithms seem to change. Despite frequent updates, there are timeless…
Save Time and Increase Revenue by Repurposing Your Content
When you have a limited marketing team, budget, and resources, you need to think creatively about how to get the most value from your efforts.…
How Social Media Influencers Can Help You Build Trust and Expand Your Reach
Parasocial relationships have become more prevalent and more important in the past four years than ever before. A parasocial relationship can be described as a…
Future-Proofing Your Small Business: Strategies for Long-Term Growth
Creating and growing a business using outdated sales tactics, vanity metrics, and short-term strategies will be the death of your organization. Take a look at…
The Power of Storytelling Through Social Media
When was the last time you were so caught up in a good story that it became all you could think about? The art of…
How to Harness the Potential of Instagram Stories
Establishing a strong social media presence has become an indispensable tactic for businesses seeking to forge meaningful connections with their target customers. Social media platforms…
A Blueprint for Social Media Brand Consistency
With social media, brand identity isn't just a buzzword; it's the silent force shaping how your audience perceives you. As the online space becomes increasingly…
How to Create the Right Instagram Business Profile
Instagram is more than just a platform for sharing photos; it's a powerful social media tool within your business strategy. As of 2023, Instagram has…
An Introduction to LinkedIn Ads
When you think about running digital ads for your business, you probably think first about the standard social media platforms and search hubs like Google…
What is Threads and Is It Right for Your Organization?
If you spend any time at all on social media these days, you surely have seen some interesting developments. Things are always changing quickly, and…
A Quick Guide to Updating Your Facebook Business Page
Creating and maintaining a Facebook business page is one of the easiest promotional tools you have at your disposal. Business pages are free to create…
