About Chris Auman

Business Growth and Digital Marketing News & Tips 09-28-25

Stephen Covey’s timeless advice, “Begin with the end in mind,” has stuck with me for a very long time, and it guides how I approach…

Podcast Episode #103 – The Illusion of Progress: Why a Clear Vision Makes All the Difference

Stephen Covey’s timeless advice, “Begin with the end in mind,” has stuck with me for a very long time, and it guides how I approach…

Podcast Episode #102 – Customer Service Lessons from The Disney Institute

If you’ve spent any time in business, you’ve probably read your fair share of books that talk about customer service, culture, or leadership. A lot…

Evolving after 100 Podcast Episodes: A New Format for Busy Business Leaders

Hey everyone, this is Chris Auman, President of Sanctuary. First, I want to thank you for listening and being part of this podcast journey. Hitting…

Business Growth and Digital Marketing News & Tips 09-14-25

Google is moving fast to make AI Mode the new normal in search, and the shift isn’t subtle. Alongside this rollout, they’re pulling back visibility…

Business Growth and Digital Marketing News & Tips 08-29-25

Many people think of digital marketing as a way to bring in new leads. But if that’s all you’re focused on, you’re leaving revenue and…

Podcast Episode #101 – Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy

Marketing Brief is a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow their…

Business Growth and Digital Marketing News & Tips 08-15-25

This week, we're focusing on the world of social media. This edition will be a deep dive that will help you explore the challenges, trends, news,…

Podcast Episode #100 – Stand Out in the Scroll: How to Cut Through AI-Generated Noise

Today, we’re talking about a challenge—and an opportunity—that’s staring every marketer in the face: how to stand out on social media in a world flooded…

Podcast Episode #99 – Marketing Brief: 3 Takeaways Around How AI Has Become a Daily Habit

Welcome to Marketing Brief, a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow…

Business Growth and Digital Marketing News & Tips 08-01-25

Google is quietly attempting to reinvent how search works — again. Their new experimental feature, Web Guide, organizes search results into topic-based clusters instead of…

Podcast Episode #98 – Clarifying Your Why, How, What, and Who for Real Growth

In business, clarity is everything. When we know why we exist, how we operate, what we offer, and who we serve, growth becomes not only…

Business Growth and Digital Marketing News & Tips 07-18-25

The way people find information online is already changing fast, and that change is accelerating. If your business depends on being discovered through Google or…

Podcast Episode #97 – How AI Agents and Engineers Are Changing the Way We Work

Today, we’re diving into a topic that used to feel like science fiction — but it’s already reshaping how businesses operate: AI agents and the…

Business Growth and Digital Marketing News & Tips 06-27-25

AI isn’t just hype—it’s becoming the engine behind smarter, more efficient, and more competitive businesses. While manufacturers are seeing some of the biggest gains, the…