About Chris Auman

Podcast Episode #105 – Return Results: 3 Things You Can Do to Actually Grow Your Organization

Let's talk today about a term that gets thrown around constantly in marketing: results. Everyone says they deliver them. It’s almost become a cliché. But…

Business Growth and Digital Marketing News & Tips 11-07-25

According to Greg Crabtree in his great book Simple Numbers, Straight Talk, Big Profits, many business leaders are chasing the wrong metrics. Revenue is climbing,…

Business Growth and Digital Marketing News & Tips 10-27-25

Andrej Karpathy just threw cold water on the entire "Year of AI Agents" hype. The former OpenAI and Tesla researcher says current AI agents "just…

Business Growth and Digital Marketing News & Tips 10-10-25

Something will go viral on Tuesday, we'll scramble to create our version by Wednesday, and by Thursday, it's already over. We're running faster and faster.…

Podcast Episode #104 – Vibe Marketing Instead of Viral Marketing

Something will go viral on Tuesday, we'll scramble to create our version by Wednesday, and by Thursday, it's already over. We're running faster and faster.…

Business Growth and Digital Marketing News & Tips 09-28-25

Stephen Covey’s timeless advice, “Begin with the end in mind,” has stuck with me for a very long time, and it guides how I approach…

Podcast Episode #103 – The Illusion of Progress: Why a Clear Vision Makes All the Difference

Stephen Covey’s timeless advice, “Begin with the end in mind,” has stuck with me for a very long time, and it guides how I approach…

Podcast Episode #102 – Customer Service Lessons from The Disney Institute

If you’ve spent any time in business, you’ve probably read your fair share of books that talk about customer service, culture, or leadership. A lot…

Evolving after 100 Podcast Episodes: A New Format for Busy Business Leaders

Hey everyone, this is Chris Auman, President of Sanctuary. First, I want to thank you for listening and being part of this podcast journey. Hitting…

Business Growth and Digital Marketing News & Tips 09-14-25

Google is moving fast to make AI Mode the new normal in search, and the shift isn’t subtle. Alongside this rollout, they’re pulling back visibility…

Business Growth and Digital Marketing News & Tips 08-29-25

Many people think of digital marketing as a way to bring in new leads. But if that’s all you’re focused on, you’re leaving revenue and…

Podcast Episode #101 – Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy

Marketing Brief is a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow their…

Business Growth and Digital Marketing News & Tips 08-15-25

This week, we're focusing on the world of social media. This edition will be a deep dive that will help you explore the challenges, trends, news,…

Podcast Episode #100 – Stand Out in the Scroll: How to Cut Through AI-Generated Noise

Today, we’re talking about a challenge—and an opportunity—that’s staring every marketer in the face: how to stand out on social media in a world flooded…

Podcast Episode #99 – Marketing Brief: 3 Takeaways Around How AI Has Become a Daily Habit

Welcome to Marketing Brief, a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow…