About Chris Auman

Marketing Brief: Finding Our Place

Lately we've all heard rumblings that AI is coming for our jobs. But, as history has shown, change has always happened throughout history, and humans…

Podcast Episode #96 – The Evolution of Google and Search Marketing – Part 2

Today we’re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of…

Marketing Brief: How The Times They Are A-Changin’ with Google

NOTE: Stay tuned for an upcoming podcast where we’ll dive into the potential upside of all the changes happening at Google—and what it might mean…

Podcast Episode #95 – The Evolution of Google and Search Marketing – Part 1

For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance…

Marketing Brief on Marketing Innovation

Marketing is evolving faster than ever, and three recent innovations are pushing the boundaries of what’s possible. These aren’t just emerging trends—they’re live, active shifts…

Podcast Episode #94 – A Business Case for Supporting The Arts In Our Community

Today, I want to step beyond our usual business growth topics. I want to challenge every community leader to consider something a little more abstract.…

Marketing Brief: The Future of Google

AI tools and shifting user habits are reducing reliance on traditional Google search. Antitrust actions threaten Google’s advertising dominance. Users are turning to a wide…

Marketing Brief: SEO, AEO and GEO

NOTE: Check out our podcast episode that explores these concepts in more detail! What's the difference between SEO, AEO, and GEO? Traditional SEO is still…

Podcast Episode #93 – An Exploration of SEO, AEO and GEO

Today, let's talk about how AI is changing how people search, get answers, and make purchasing decisions, creating major challenges for marketers. Traditional SEO alone…

Business Growth and Digital Marketing News & Tips 05-04-25

We recently attended the Persistent Leadership Conference last week, presented by Leadership Stark County. The day was full of great advice, exercises, and discussions from a…

10 Takeaways from The 2025 Persistent Leadership Conference

I recently enjoyed attending the Persistent Leadership Conference last week, presented by Leadership Stark County. The day was full of great advice, exercises, and discussions…

Podcast Episode #92 – The Rise of AI Agents

Let's talk about AI Agents. If you remember the movie The Matrix, an agent was considered to be a bad guy. It was a digital…

Marketing Brief: The Rise of AI Agents

Three Big Takeaways that You Need to Stay Ahead This Week: AI agents will soon drive many marketing and purchasing decisions, not humans directly. Marketing…

Business Growth and Digital Marketing News & Tips 04-20-25

SEO is Hard. When I started in digital marketing, SEO seemed like a complicated and daunting practice. Looking back, I feel like an adult who’s…

Podcast Episode #91 – The New Rules of Search Engine Optimization

Today, I want to talk about how SEO is hard and getting harder these days. Search engine optimization is no longer just about keywords and…