Website speed and rankings

What’s the Weight of Site Speed in Overall Ranking?

In the world of SEO, there is always a latest-and-greatest ranking factor that sites around the globe focus on for a period of time, before…

Top 10 Google Ranking Factors

Top 10 Google Ranking Factors

Ranking high in the Google search results for important keywords in your industry is a major goal for virtually every marketing department. While it’s not…

Google My Business Foundations

Should I Have a Google My Business Profile?

The competition for attention on the web is fierce. No matter what it is you are promoting, you can be sure others are doing the…

Website Success Accessibility Best Practices

Website Accessibility Best Practices

It’s easy to take the accessibility of the web for granted. Without any disabilities to overcome, you probably have little trouble using the various websites…

Why track with Google Analytics?

Why Track Goals with Google Analytics?

For millions of website owners, tracking their site’s performance with Google Analytics is a regular part of their process. But why do so many site…


Optimize Your Time with B2B Marketing Automation

The most valuable resource your organization has available is time. It’s easy to focus on how much money you have available for certain initiatives, or…


Expand the Value of Your Newsletter List with Email Automation

The value of an email newsletter list in digital marketing is no secret. When someone commits to receive your newsletter in their inbox periodically, they…

call-to-action on website

Encouraging Visitors to Take Action on Your Website

Why does your business have a website? While that question might seem silly at this point in the 21st century, it’s worth thinking about carefully.…

Businessman looking at projected business growth

Three Ways Digital Marketing Can Help Grow Your Business

It doesn’t matter what industry you’re in, digital marketing plays an essential role in any business’s growth. We’ve found that people are more likely to…

Digital marketer looking at key metrics in a report

Metrics You Should Be Tracking to Measure Success with Digital Marketing

Digital marketing provides an exciting way to reach a large audience—measurably and cost-effectively. With digital marketing, you can reach far more customers than you can…

Google My Business Icon

GMB Updates Offered During the COVID-19 Crisis to Help Effectively Communicate with Customers

The COVID-19 pandemic has affected almost every business in the country in one way or another. Google was quick to react and offered assistance to…

Google Search - Mobile and Desktop

Seeing Favicons in Your Google Search Results? Here’s Why…

Have you noticed anything different in your Google Search results lately? Google added tiny favicon icons to its organic search results in January. It was…

Young woman checking her phone

Boost Your Digital Marketing Results with Personalization

If you want your company or brand to stand out, you need to personalize your digital marketing tactics to appeal more to potential customers. People…

Man working on laptop updating Google My Business account

Are You Getting the Most of Your Google My Business Listing?

Google My Business (GMB), like all other Google platforms, continues to make innovative new features to help both local and national businesses get the most…