Filter By:
About Julie Mamula
Double Opt-In for Email List Subscription: Necessary or Not?
When you start up a new digital tactic like email marketing, it’s easy to get overwhelmed by all of the best practices and requirements. But…
Segmenting Success: How Behavioral Segmentation Transforms Email Marketing
In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…
Navigating Website Spam and Fake Form Fills
It’s just a fact of life on the web that you are going to have to deal with some spammers on your website. The motivations…
Site Audit Takeaways
A website should be treated as a living thing. If you just park it on a domain and leave it to sit, there is little…
What’s the Weight of Site Speed in Overall Ranking?
In the world of SEO, there is always a latest-and-greatest ranking factor that sites around the globe focus on for a period of time, before…
Top 10 Google Ranking Factors
Ranking high in the Google search results for important keywords in your industry is a major goal for virtually every marketing department. While it’s not…
Should I Have a Google My Business Profile?
The competition for attention on the web is fierce. No matter what it is you are promoting, you can be sure others are doing the…
Website Accessibility Best Practices
It’s easy to take the accessibility of the web for granted. Without any disabilities to overcome, you probably have little trouble using the various websites…
Why Track Goals with Google Analytics?
For millions of website owners, tracking their site’s performance with Google Analytics is a regular part of their process. But why do so many site…
Optimize Your Time with B2B Marketing Automation
The most valuable resource your organization has available is time. It’s easy to focus on how much money you have available for certain initiatives, or…
Expand the Value of Your Newsletter List with Email Automation
The value of an email newsletter list in digital marketing is no secret. When someone commits to receive your newsletter in their inbox periodically, they…
Encouraging Visitors to Take Action on Your Website
Why does your business have a website? While that question might seem silly at this point in the 21st century, it’s worth thinking about carefully.…
Three Ways Digital Marketing Can Help Grow Your Business
It doesn’t matter what industry you’re in, digital marketing plays an essential role in any business’s growth. We’ve found that people are more likely to…
Metrics You Should Be Tracking to Measure Success with Digital Marketing
Digital marketing provides an exciting way to reach a large audience—measurably and cost-effectively. With digital marketing, you can reach far more customers than you can…
GMB Updates Offered During the COVID-19 Crisis to Help Effectively Communicate with Customers
The COVID-19 pandemic has affected almost every business in the country in one way or another. Google was quick to react and offered assistance to…
