Filter By:
About Julie Mamula
Establishing Digital Marketing Goals and Coordinating KPIs
Establishing digital marketing goals and coordinating key performance indicators (KPIs) is crucial for ensuring the effectiveness and success of your digital marketing efforts. Keep reading…
How to Establish the Right Frequency with Your Email Marketing Activities
Email marketing is a powerful tool in the arsenal of your marketing tactics. It offers a platform for direct communication with your audience, allowing you…
10 Actionable Tips to Skyrocket Your Email Response Rates
The singular goal when sending out an email is to get a response. That response could come in various forms, including clicking on a specific…
Utilizing Event Tracking in GA4 for Advanced Analytics
Google Analytics has long been the standard for website owners and managers to learn about the performance of their digital properties. While the shift from…
Build Your Own Cold Email Lists and Take Control of Your Email Marketing
To find success with digital marketing, it’s important to consider as many available avenues as possible. You typically don’t want to specialize in just one…
Transforming Outbound Email Marketing into Inbound Success
In marketing-speak, there are generally two categories of strategies that you can employ for your business – inbound and outbound. These days, inbound is all…
Double Opt-In for Email List Subscription: Necessary or Not?
When you start up a new digital tactic like email marketing, it’s easy to get overwhelmed by all of the best practices and requirements. But…
Segmenting Success: How Behavioral Segmentation Transforms Email Marketing
In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…
Navigating Website Spam and Fake Form Fills
It’s just a fact of life on the web that you are going to have to deal with some spammers on your website. The motivations…
Site Audit Takeaways
A website should be treated as a living thing. If you just park it on a domain and leave it to sit, there is little…
What’s the Weight of Site Speed in Overall Ranking?
In the world of SEO, there is always a latest-and-greatest ranking factor that sites around the globe focus on for a period of time, before…
Top 10 Google Ranking Factors
Ranking high in the Google search results for important keywords in your industry is a major goal for virtually every marketing department. While it’s not…
Should I Have a Google My Business Profile?
The competition for attention on the web is fierce. No matter what it is you are promoting, you can be sure others are doing the…
Website Accessibility Best Practices
It’s easy to take the accessibility of the web for granted. Without any disabilities to overcome, you probably have little trouble using the various websites…
Why Track Goals with Google Analytics?
For millions of website owners, tracking their site’s performance with Google Analytics is a regular part of their process. But why do so many site…
