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Events & Key Events in GA4

Understanding Events and Key Events in Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, designed to provide a comprehensive view of user interactions across various digital touchpoints.…

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Goals and KPIs

Establishing Digital Marketing Goals and Coordinating KPIs

Establishing digital marketing goals and coordinating key performance indicators (KPIs) is crucial for ensuring the effectiveness and success of your digital marketing efforts. Keep reading…

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Email marketing frequency

How to Establish the Right Frequency with Your Email Marketing Activities

Email marketing is a powerful tool in the arsenal of your marketing tactics. It offers a platform for direct communication with your audience, allowing you…

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Email open rates

10 Actionable Tips to Skyrocket Your Email Response Rates

The singular goal when sending out an email is to get a response. That response could come in various forms, including clicking on a specific…

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Event Tracking in GA4

Utilizing Event Tracking in GA4 for Advanced Analytics

Google Analytics has long been the standard for website owners and managers to learn about the performance of their digital properties. While the shift from…

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Cold email hero

Build Your Own Cold Email Lists and Take Control of Your Email Marketing

To find success with digital marketing, it’s important to consider as many available avenues as possible. You typically don’t want to specialize in just one…

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Transforming email marketing

Transforming Outbound Email Marketing into Inbound Success

In marketing-speak, there are generally two categories of strategies that you can employ for your business – inbound and outbound. These days, inbound is all…

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double opt-in

Double Opt-In for Email List Subscription: Necessary or Not?

When you start up a new digital tactic like email marketing, it’s easy to get overwhelmed by all of the best practices and requirements. But…

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Email-Segmentation-Success

Segmenting Success: How Behavioral Segmentation Transforms Email Marketing

In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…

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navigating-website-spam-from-forms

Navigating Website Spam and Fake Form Fills

It’s just a fact of life on the web that you are going to have to deal with some spammers on your website. The motivations…

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Website audit laptop

Site Audit Takeaways

A website should be treated as a living thing. If you just park it on a domain and leave it to sit, there is little…

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Website speed and rankings

What’s the Weight of Site Speed in Overall Ranking?

In the world of SEO, there is always a latest-and-greatest ranking factor that sites around the globe focus on for a period of time, before…

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Top 10 Google Ranking Factors

Top 10 Google Ranking Factors

Ranking high in the Google search results for important keywords in your industry is a major goal for virtually every marketing department. While it’s not…

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Google My Business Foundations

Should I Have a Google My Business Profile?

The competition for attention on the web is fierce. No matter what it is you are promoting, you can be sure others are doing the…

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Website Success Accessibility Best Practices

Website Accessibility Best Practices

It’s easy to take the accessibility of the web for granted. Without any disabilities to overcome, you probably have little trouble using the various websites…