About Kelly Brown

Clarity Breaks: Why Every Business Leader Needs Time to Think

If you’re anything like me, your calendar is a maze of deadlines, meetings, and back‑to‑back Q3 objectives—tasks that matter, but too often keep you lost…

The Search Landscape Has Changed (And Your Strategy Should Too)

Here's the reality: SEO isn't dead, but it's nothing like it was five years ago. If you're running a B2B service business, whether you're manufacturing…

What to Do When You Don’t Have a Marketing Team

Let’s say what nobody else wants to say out loud: You know marketing is important. But you’re already juggling 57 other things. Hiring a full…

Digital Transformation for Manufacturers: A Leadership Playbook

It Feels Like 1994 Again I remember 1994 like it was yesterday. A time when people were proudly tossing around brand new terms like "World…

What We Learned at the 2025 North Canton Social Media Summit

In April, I had the opportunity to moderate the North Canton Social Media Summit, hosted by the North Canton Chamber of Commerce. It was a…

Search Is Changing—Here’s How to Stay Ahead

Adapting to the Future of Search: Our Guide to SEO, AEO & GEO Let's face it—digital marketing can sometimes feel like you're standing on quicksand.…

Tariffs and a Recession Talk Got You Nervous?

When the economy gets shaky, businesses start looking for ways to cut costs. And all too often, marketing is the first thing on the chopping…

Regret-Proof Your Strategy: How Manufacturers Can Still Win at Digital Marketing Despite a Late Start

For many manufacturers—especially those in their second or third generation of ownership—digital marketing can feel like a giant leap into unfamiliar territory. There’s a lingering…

Unlocking Growth with Retail Media Networks

As marketers, we often stick to our comfort zones—relying on traditional Google Search Ads and Facebook to spread the word about our businesses. But in…

Your Guide to Email Lead Nurturing: Converting Leads into Customers

Why Multi-Touch Campaigns Matter Internet and smartphone users are constantly bombarded with new information, which means getting them to engage—and eventually buy—can be a challenge.…

What Google’s Antitrust Case Means to Small Business Advertisers

In a landmark decision, a U.S. judge has ruled that Google violated antitrust laws by maintaining an illegal monopoly over online searches. This verdict marks…

Your Website is Generating Leads, But Is Your Sales Team Following Up in Time?

We recently completed an internal study with a client to determine why the leads they were getting from their website weren’t converting into sales. Bottom…

How to Budget for Growth

Greg Crabtree wrote two great books (Simple Numbers & Simple Numbers 2.0) that I continually reference when managing our business. I find these books invaluable…

Mastering Social Selling with LinkedIn Sales Navigator

Social selling has revolutionized the way businesses approach sales, allowing professionals to leverage social networks to find and engage prospects. Social selling has recently been…

Embracing the concept of Kaizen in Digital Marketing and Business

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to "continuous improvement", has been…