Kate Falconer

Paid Advertising Manager

For over a decade in the digital marketing industry, Kate’s primary focus has been on PPC while also learning the basics of SEO. She is a graduate from the Fashion School at Kent State University, with a concentration in fashion merchandising and business. After completion of that program, she followed her fond interest in the marketing element and decided to make that her career.

Kate manages PPC execution and informs PPC strategy for all of Sanctuary’s clients. She handles research, creation, monitoring and reporting for display, remarketing, video and shopping campaigns on Google Ads and Bing Ads and is Google Ads certified. She’s particularly energized by learning and testing new products with paid search accounts.

At home, Kate enjoys spending time with her husband, Chris, two kids, Isobel and Xander, two dogs and three cats. Kate and Chris are often found working on their never-ending house remodel; she does the designing, he does all the work, and the kids run around, happily destroying things. They live in Bath, Ohio.

Strengths: Responsibility | Harmony | Input | Intellection | Futuristic
Education: 
Kent State University - BA Fashion Merchandising
Fun Facts: Introvert. Fashion Fanatic. Animal Rescue Enthusiast.
Fave Quote: “Success is liking yourself, liking what you do, and liking how you do it.” —Maya Angelou

Connect with Kate: 330-266-1188

Kate-Vertical
HubSpot Partner
Kate Falconer Inbound Certified
HubSpot Partner
Kate Falconer Inbound Marketing Certified

Kate's Latest Posts and Videos

Use Responsive Search Ads to Test Messages

Use Responsive Search Ads to Test Messages

Responsive search ads have been part of the Google landscape for some time now, even if some marketers have been hesitant to jump on board. As the future of search ads moves more and more in the direction of responsive ads, it’s important for all advertisers to think about how they can use this technology […]

PPC Audience Targeting and Segmentation

PPC Audience Targeting and Segmentation

Pay-per-click ads are one of the core elements of most digital marketing campaigns. Whether you use PPC ads as your primary method of lead acquisition, or you use it as a supplemental form of traffic behind SEO, you’ll need to understand how it works and how to get the best possible results for your organization.  […]

Create Data-Driven PPC Campaigns with Automation

Create Data-Driven PPC Campaigns with Automation

One of the earliest forms of paid marketing on the web, pay-per-click (or PPC) ads continue to be as relevant today as they were years ago. A good PPC campaign can drive a steady stream of affordable traffic to your website. Of course, that’s only true of a “good” campaign. If yours is struggling, you […]