Kate Falconer

Paid Advertising Manager

For over a decade in the digital marketing industry, Kate’s primary focus has been on PPC while also learning the basics of SEO. She is a graduate from the Fashion School at Kent State University, with a concentration in fashion merchandising and business. After completion of that program, she followed her fond interest in the marketing element and decided to make that her career.

Kate manages PPC execution and informs PPC strategy for all of Sanctuary’s clients. She handles research, creation, monitoring and reporting for display, remarketing, video and shopping campaigns on Google Ads and Bing Ads and is Google Ads certified. She’s particularly energized by learning and testing new products with paid search accounts.

At home, Kate enjoys spending time with her husband, Chris, two kids, Isobel and Xander, two dogs and three cats. Kate and Chris are often found working on their never-ending house remodel; she does the designing, he does all the work, and the kids run around, happily destroying things. They live in Bath, Ohio.

Strengths: Responsibility | Harmony | Input | Intellection | Futuristic
Education: 
Kent State University - BA Fashion Merchandising
Fun Facts: Introvert. Fashion Fanatic. Animal Rescue Enthusiast.
Fave Quote: “Success is liking yourself, liking what you do, and liking how you do it.” —Maya Angelou

Connect with Kate: 330-266-1188

Kate-Vertical
HubSpot Partner
Kate Falconer Inbound Certified
HubSpot Partner
Kate Falconer Inbound Marketing Certified

Kate's Latest Posts and Videos

How to Get Started with Google Ads

How to Get Started with Google Ads

Running paid ads is one of the best ways to promote your business in the digital sphere. While there are other places online to run ads and spread the word about your products or services, Google proves to be the most popular advertising platform. The potential contained within Google Ads is tremendous, but it can […]

A Guide to Google Ads Extensions

A Guide to Google Ads Extensions

If you have any experience at all in digital marketing, you don’t need an introduction to Google Ads. In fact, you don’t really need to be a digital marketer to be familiar with Google Ads; they are presented to anyone who uses the Google search engine to find something on the web. While digital marketing […]

How to Perform a Quick PPC Audit to Improve Your Results

How to Perform a Quick PPC Audit to Improve Your Results

Running pay-per-click (PPC) ads is a high-stakes game. On the positive side, a great PPC campaign can deliver incredible results for your business. Ads that are properly tuned and targeted can bring a stream of qualified leads to your website for an affordable price. Businesses that have mastered the art of PPC can use this […]