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Kate Falconer

Paid Advertising Manager

For over a decade in the digital marketing industry, Kate’s primary focus has been on PPC while also learning the basics of SEO. She is a graduate from the Fashion School at Kent State University, with a concentration in fashion merchandising and business. After completion of that program, she followed her fond interest in the marketing element and decided to make that her career.

Kate manages PPC execution and informs PPC strategy for all of Sanctuary’s clients. She handles research, creation, monitoring and reporting for display, remarketing, video and shopping campaigns on Google Ads and Bing Ads and is Google Ads certified. She’s particularly energized by learning and testing new products with paid search accounts.

At home, Kate enjoys spending time with her husband, Chris, two kids, Isobel and Xander, two dogs and three cats. Kate and Chris are often found working on their never-ending house remodel; she does the designing, he does all the work, and the kids run around, happily destroying things. They live in Bath, Ohio.

Strengths: Responsibility | Harmony | Input | Intellection | Futuristic
Education: 
Kent State University - BA Fashion Merchandising
Fun Facts: Introvert. Fashion Fanatic. Animal Rescue Enthusiast.
Fave Quote: “Success is liking yourself, liking what you do, and liking how you do it.” —Maya Angelou

Connect with Kate: 330-266-1188

Kate-Vertical
HubSpot Partner
Kate Falconer Inbound Certified
HubSpot Partner
Kate Falconer Inbound Marketing Certified

Kate's Latest Posts and Videos

Maximizing ROI with Budgeting and Bidding in Paid Advertising (PPC)

Maximizing ROI with Budgeting and Bidding in Paid Advertising (PPC)

In the vast and often intricate landscape of digital marketing, PPC (Pay-Per-Click) advertising stands tall as both a beacon of opportunity and a potential minefield of potential wasted resources. As marketers and business owners, we navigate advertising with the dual aspirations of reaching our target audience and making every penny count. And in the pursuit […]

Turning Clicks into Conversions: Remarketing Strategies for PPC

Turning Clicks into Conversions: Remarketing Strategies for PPC

Pay-per-click ads are an effective tool for reaching customers and securing conversions. When paired with solid SEO work and a few other key fundamentals, PPC can play an important role in your overall digital marketing strategy.  But paying for each click can get expensive if your campaign isn’t converting at a high rate. One way […]

Three Steps You Can Take Today to Optimize Your PPC Ad Performance

Three Steps You Can Take Today to Optimize Your PPC Ad Performance

There is perhaps no better way to quickly drive traffic to your website than using PPC (Pay-Per-Click) ads. With pay-per-click, you can turn on a campaign, set your budget for the ads, and watch people start to land on your website almost immediately. It’s a wonderful tactic to have available within your digital marketing strategy […]