Kate Falconer Bio - Sanctuary - A Digital Marketing Group

Kate Falconer

Paid Advertising Manager

For over a decade in the digital marketing industry, Kate’s primary focus has been on PPC while also learning the basics of SEO. She is a graduate from the Fashion School at Kent State University, with a concentration in fashion merchandising and business. After completion of that program, she followed her fond interest in the marketing element and decided to make that her career.

Kate manages PPC execution and informs PPC strategy for all of Sanctuary’s clients. She handles research, creation, monitoring and reporting for display, remarketing, video and shopping campaigns on Google Ads and Bing Ads and is Google Ads certified. She’s particularly energized by learning and testing new products with paid search accounts.

At home, Kate enjoys spending time with her husband, Chris, two kids, Isobel and Xander, two dogs and three cats. Kate and Chris are often found working on their never-ending house remodel; she does the designing, he does all the work, and the kids run around, happily destroying things. They live in Bath, Ohio.

Strengths: Responsibility | Harmony | Input | Intellection | Futuristic
Education: 
Kent State University - BA Fashion Merchandising
Fun Facts: Introvert. Fashion Fanatic. Animal Rescue Enthusiast.
Fave Quote: “Success is liking yourself, liking what you do, and liking how you do it.” —Maya Angelou

Connect with Kate: 330-266-1188

Kate-Vertical
HubSpot Partner
Kate Falconer Inbound Certified
HubSpot Partner
Kate Falconer Inbound Marketing Certified

Kate's Latest Posts and Videos

Ad Group Organization in PPC Campaigns: A Comprehensive Guide

Ad Group Organization in PPC Campaigns: A Comprehensive Guide

As marketers, we’re constantly striving to reach the right audience with the right message at the right time. In the realm of paid search advertising, achieving this hinges on the meticulous organization of your ad groups. Whether you’re a seasoned PPC veteran or just dipping your toes into the world of online advertising, mastering the […]

What Are Attention Metrics?

What Are Attention Metrics?

Core Takeaways: The quest for capturing consumers’ attention amidst a sea of modern distractions has become paramount. Advertisers, fueled by a desire for more precise measurement tools, are increasingly turning to attention metrics to gauge the effectiveness of their campaigns. Traditionally, the metrics of success in advertising revolved around viewability and impressions – did the […]

Advice from Google about How to Master Google Search Ads

Advice from Google about How to Master Google Search Ads

Mastering Google Search ads is paramount for businesses aiming to enhance their online visibility and drive meaningful conversions. Google recently released a comprehensive guide that provides a roadmap for marketers to optimize their ad strategies effectively. Here’s a breakdown of some of the important advice that Google outlined in the guide: Key Takeaways: 1. Leverage […]