Griffey Girty is a Digital Marketing Strategist at Sanctuary. He enjoys diving deep into our clients' businesses to understand their customers and what success means to them. One of Sanctuary's differentiators is that we thrive on data and results to tell us what's working and what's not. Griffey fully embraces that mentality and enjoys balancing experience and data to find the right digital strategies and take our clients' businesses to the next level.
Further solidifying his love for results and "letting the numbers do the talking", Griffey has a Bachelor's Degree in Marketing and a Master's in Data Analytics from Walsh University. He has past experience as a Marketing Manager for a manufacturing company, which gives him a unique edge in the manufacturing hub that is Northeast Ohio.
Outside of work, you can find Griffey spending time with his fiancée Alyssa and cat Ziggy. He also loves any and all sports and enjoys listening to music, but sometimes earbuds and his phone just don't do the trick. His vinyl record collection on the other hand—that's where the magic is!
Strengths: Relator, Analytical, Responsibility, Belief, Consistency
Education: Walsh University - BA Marketing Walsh University - MBA Data Analytics
Favorite Quote: “It’s easy to be miserable. Being happy is tougher – and cooler.” - Thom Yorke
Connect with Griffey: 330-266-1188
Griffey's Recent Posts & Videos
Utilizing GA4 for Enhanced Customer Journey Analysis
Google Analytics (GA4) is an advanced web analytics platform created by Google. If you’re new to the idea of using a tool to analyze data, the general purpose of the platform is to give marketers a better understanding of customer activity so they can improve on multiple horizons. Analytics is a vital tool for digital […]
Measuring SEO Success: Key Metrics to Track and Analyze
In 2023, there are a staggering 1.13 billion websites on the internet, but only about 200 million are actively used. Regardless, that’s a LOT of sites to compete with. So, how can your website stand out? That’s where SEO (Search Engine Optimization) comes in. SEO helps your site get noticed in the vast digital landscape. […]
How to Find and Understand Your Ideal Audience
When you boil it down, the entire goal of digital marketing is to find your audience out there on the web. If you can find the right group of people to connect to your brand and the products or services that you sell, the possibilities are endless. Without that audience, however, all of your efforts […]