The local search ecosystem

Optimizing for local search is important and it involves much more than just building a website. The following infographic shows the top ways that a local business can use various sites, services and techniques to increase their visibility and ultimately drive local traffic to their website.



Chris Auman is a veteran Internet marketer, website developer, and designer with over 20 years of experience in the trenches. As President and Senior Strategist at Sanctuary, Chris has successfully guided the online marketing efforts for companies large and small. Chris’ clients range from family owned & operated retail operations with a local footprint of 1-10 stores to multinational Fortune 500 companies.